Competition offers champion shot
HEINEKEN is inviting consumers to use social media to gain the chance to win football prizes in its latest Champions League tie in.
Category and...
No and low to step up
COCA-COLA Great Britain has launched a new campaign to emphasise that its four varieties are all part of the same brand.
The move is part...
New flavours inviting upgrades
OLD Jamaica is asking consumers to “upgrade the everyday” in a campaign that follows an overhaul of its packaging and the launch of a...
Fruity addition for grown up market
SCHWEPPES has launched a sparkling fruit juice range aimed at the adult soft drinks market, which it says is showing 9.1% growth.
And the launch...
Summer refresh
FOLLOWING what its brand owner says was a hugely successful launch in the US, and the biggest launch in the American wine market in...
Chefs cook up new lines for the freezer
BIRDS Eye has added lightly dusted cod fillets and two new pasta dishes to its range.
Developed by its in-house chefs, the new cod fillets...
Sugar-free cherry to be put on the bus
PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign.
Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...
Indulgent relaunch
DAIRY Crest has relaunched its Frijj Supreme range of flavoured milks.
Head of marketing, dairy drinks at Dairy Crest, Laura Sheard said: “We have...
Potato range adds spice
FROZEN potato producer McCain has expanded its portfolio with six new products.
Spicy Peri Peri Fries and Steakhouse Ridge Cut Fries are each available with...
More on the menu for gourmet cats
NESTLE Purina has added two new multipacks to its Gourmet Mon Petit range.
Available now, the fish multipack contains cod, sardine and salmon pouches, and...
Getting through back with Bru
IRN-BRU has returned to the small screen with the latest two ads in its Gets You Through campaign.
The commercials premiere at the start of...
Coming your way?
COULD you be next to have a discounter on the doorstep? Aldi has named dozens of areas in Scotland in which it wants to...
Rebate launch
WHOLESALER Bestway is launching a new promotion through which six retailers will have the chance to win a new Nissan NV200 van.
Running till September,...
Spar trialling deli counter
SYMBOL group Spar is trialling a new foodservice system, Daily Deli, complete with servery counter and could roll it out across the UK.
On trial...
Slim title beefs up as mags fall
WANT to sell more magazines? Then look for customers keen on slimming or sewing. Those are among the mags that are doing best while...
Wholesaler warns over rising PMPs
PRICE-MARKED packs have become hugely important to convenience stores but at least one major wholesaler reckons that new trends in manufacturers’ PMP pricing could...
