New ideas keep pasta aisle vibrant
PASTA is the most popular evening meal in the UK according to Giovanni Rana whose chief executive, Gian Luca Rana, says innovation and...
Fruit still the flavour of NPD
SCiders take eight of top 10 drinks launches in 2015
What are you likely to be devoting more of your beer, wines and spirits shelf...
Aussie targets the body
HAIR care brand Aussie has entered the shower gel market with the launch of a body wash range.
It comes in 250ml and 400ml sizes...
Chilling energy
ENERGY drink Rockstar has expanded its range with the launch of Rockstar freeze.
Saying that the energy drink category is now worth over £1bn and...
Curtain up on sweet Sunday
MARS is taking people to the pictures for a fourth year in a row with its Sweet Sundays on-pack promotion.
It says the promotion increased...
Taking it to the street
Street food is said to be becoming increasingly popular with consumers and Ginsters has introduced two new sandwiches to meet demand.
The American-influenced fillings are...
Marvellous mallows join the team
THE latest addition to the Cadbury Dairy Milk Marvellous range combines marshmallows, jellies and shortcake biscuit pieces.
Rocky Mallow Road is available in 180g and...
Healthy update
New pack design highlights improved recipe and ingredients claims
Money off during August is at the heart of the Hovis re-launch campaign for its bread with...
Golden Grouse
The Famous Grouse has added a new blend to its portfolio.
The Famous Grouse Mellow Gold has an abv of 40% and an RRP of...
City of light reconnects
THE French capital city of Paris is the inspiration behind the new look for Courvoisier Cognac.
Beam Suntory’s director for Cognac Jeanette Edwards said: “Courvoisier...
Call to adventure
CIDER drinkers are being encouraged to embrace their inner kiwi in Heineken’s latest promotional campaign for its Old Mout cider.
Old Mout, which originates from...
Beer makes over the barber visit
Beer shampoo has been around for a while but the whole barber shop experience is shown like never before in the latest screen advert from...
Summer bruving
Late nights, early flights, days on the beach and nights on the dancefloor all feature in a 12-week social media campaign by WKD.
And consumers...
Bringing sour from Europe
Beer importer Euroboozer says it has identified a growing market for sour beers and has brought Rodenbach Grand Cru and Rodenbach Caractere Rouge by...
Spar seven up
French Malbec at a promotional price of £6 a bottle leads the list of seven wines recently added to the Spar list at introductory...
An everyday approach
ORDINARY people doing everyday things are at the centre of the latest Weetabix advertising campaign.
The TV ad demonstrates what our bodies go through every...
