The only way… again… is WKD
THE sponsorship deal between WKD and TV show The Only Way I Essex has entered a new series.
Marketing director alcohol at SHS Drinks, Debs...
Merger sees more in the range
MAXXIUM has added a range of Beam Suntory drinks to its portfolio.
Following the Beam Suntory merger, single malt Scotch whiskies Achentoshan, Bowmore and Glen...
Untameably new
BACARDI has updated its packaging for the first time in over a decade.
The makeover includes the introduction of a new bottle and a return...
I&G whips out some hop and glory
AS 50 Shades fever swept across Britain, Innis & Gunn joined in with the launch of 50 Shades of Green.
An ale that includes over...
Sweet addition
Encouraging impulse purchases among c-store customers is one of the most effective ways of increasing a store’s revenue and profit. Today we look at...
Widening the soft approach in store
SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
Biscuits turn on to snack use
THE biscuit category, says Mondelez International, is worth £171.1m and is the third-most impulsive category in impulse channels.
The company suggests time-poor consumers are seeking...
Power category offering more
Manufacturers see biscuits as major snack food – already an impulse outlet success but with substantial scope for further growth, especially for on-the go.
AS...
Hot snacks target impulse growth
FOR Kepak Convenience Foods, the firm behind the Rustlers brand of ready-to-microwave hot snacks, chilled convenience snacks is a product category whose time has...
Brands battle a cereal slowdown
Cereal is the UK’s most popular breakfast food, but after a slump in sales, the fight is on to build a healthy image for the...
Top of the morning
MONDELEZ International has expanded its breakfast biscuit range with new Belvita Tops.
The new biscuits are made with wholegrain cereals, finished with a chocolate or...
Weetabix puts a buddy in every box
A new campaign from Weetabix aims to get kids excited about nutritious breakfasts.
With a marketing spend of over £5.5m, the ‘Weetabuddies’ campaign runs across...
Hot to pot
WITH cold winters and healthy-eating trends driving people to seek out hot, nutritious foods that keep them fuller for longer, perhaps it shouldn’t be...
Oats range offers freedom
CEREALS firm Mornflake has unveiled a new gluten-free oats range.
Licensed by Coeliac UK and produced through a dedicated, 100% British, wheat-free supply chain, the...
Early to rise
A round of hot, buttered toast, perhaps with a dollop of thick-shredded marmalade, may be many people’s favourite way to start the morning. But...
Breakfast pots target ‘nomad’ shoppers
THE last few years have seen the rise of on-the-go breakfast products as time-pressed consumers appear to have been seeking early-morning foods to eat ...
