Rolling onto screens near you
PREMIER Foods is taking to TV to launch four new Cadbury Mini Rolls flavours.
It’s the brand’s first TV appearance in eight years.
As well...
Scotland leads football pitch
SOCCER prizes and PoS dumpbins are being used to encourage more Scots to buy Mars Bars this summer.
As part of a UK-wide £10m football-themed...
Jacobs plans £6m snack attack
INVESTMENT in production equipment, advertising, and promotion costing £6m will back the biggest launch this year from United Biscuits.
Jacob’s Cracker Crisps are available in...
Flying off the shelves
DESTINATIONS including Berlin, Rome and Marrakech are among the jet-set breaks on offer through a summer promotion from Cadbury.
The Fly Cadbury Air campaign features...
Adding two to the catch
REFLECTING modern menus in local chippies across the UK, Burton’s Biscuits has added a curry sauce flavour to its Fish ‘n’ Chips...
Breaking out
NOW you see KitKat, now you don’t. The famous name is disappearing, for a time, from its starring role on some of the biscuit...
Cover position by design
WINNING entries from the brand’s 2014 consumer competition feature on the latest packs from Smint.
Trade marketing manager Mark Roberts said: “We’re really excited to...
Aiming for the two thirds
ACCORDING to Britvic two thirds of on-the-go soft drinks sales are recorded between March and October.
And it has revived its Taste of Summer promotion...
Bottling the XX factor
Guinness Original goes back to the future to catch history fans
IT was a case of returning to its roots for Guinness Original when...
New look Scotch in triple jump
ONCE, twice, three times a whisky – the words “triple matured” have been added to the label of Whyte & Mackay.
Whyte & Mackay used...
Stout uncle Jim joins the family
THE McGargles family of bottled beers has grown to include a new uncle.
Having first brought the family to the UK in February, importer Morgenrot...
Maxxium offers the knowledge
KNOWLEDGE is sometimes said to be power. And drinks distributor Maxxium seems to think so. Its newly launched Know Your Store guide for convenience...
Nostalgic 15 year old malt
THE newest release from Benromach has a taste of nostalgia according to the distiller.
The 15 Years Old expression is now available and chief operating...
A brush with Spanish art
CAMPO Viejo is bringing the street art of Spain to the wine shelf on limited-edition labels.
Renowned street artists Okuda and Remend have created the...
Straight to the sauce
Pesto producer Sacla’ is adding to the free-from category with the launch of new Bolognese Pasta Sauce and Besciamella Sauce for Lasagne.
The two new variants...
Nailing health and value
MANY parents are now said to be looking for healthy options when they buy food, drink and treats for their children. And many family...
