Lap up the cocktail opportunity with new Panther M*lk bottles
Plant-based RTD cocktail brand Panther M*lk is keen to capitalise on sales from younger drinkers with its new sleek bottle design and extended flavours.
On the go biscuits keep sales going
Smaller formats are proving popular
Sweet dreams made of this
CADBURY owner Mondelez International has long experience of confectionery as a classic impulse category but it sees impulse opportunities in other categories too –...
Captain set to deliver online
CAPTAIN Morgan has teamed up with Buzzfeed to promote its white rum.
The campaign will also run on television and on other digital platforms.
Head of...
You can put a price on your health
Castillo claims the rise in fitness bloggers and online celebrities has lead to more consumers than ever aiming to make healthier consumption choices, with protein proving to be particularly popular .
Directing the traffic
THE cheese fixture often contains many different brands, pack styles and sizes.
That can confuse the consumer, causing them to revert to “the usual”, which...
Strength in ads
MUSTARDS, condiments and packet mixes brand Colman’s has launched new TV and print ads.
Each ad shows a scenario where a mustard fan unexpectedly overdoes...
Be tin it to win it
New York Bakery Co. has launched its biggest ever UK on-pack promotion, giving away 40,000 bagel tins to consumers
Jammy Dodgers will be getting a festive makeover this Christmas
Burton’s Biscuit Company has unveiled the seasonal pack which will contain Jammy Dodgers embossed with three different festive designs
United takes M9 as turnover rises
Expanding wholesaler buys central Scotland C&C and reports £10m revenue increase.
Glasgow-based wholesaler United Wholesale (Scotland) has acquired M9 Cash & Carry in Falkirk as...
Having cake and eating it
Premier Foods is rolling out Cadbury Roses Cake Bars alongside best sellers from previous years including Cadbury Cakes and Mr Kipling.
Imperial Tobacco highlights popularity of RYO
Roll-your-own tobacco has grown in popularity with consumers, providing plenty of opportunities to drive up sales with a selection of accessories, says Imperial Tobacco.
A premium big night in
Premium cider brand Westons is making its first foray into the off trade .
Share the roast
They say there is no such thing as a free lunch, but that is exactly what Aunt Bessie’s has been offering as part of its latest consumer campaign .
Oats in minutes
CEREALS are doing well in c-stores with independents catering for time-pressed consumers by stocking a range of brands and own-label lines, says porridge company...
Hooper takes on Calbee role
CALBEE UK has appointed a new marketing director.
