Share the roast

THEY say there is no such thing as a free lunch, but that is exactly what Aunt Bessie’s has been offering as part of its latest consumer campaign.

The brand recently stopped by a Spar in Lancashire to distribute hot food samples and free products after the store won a ‘Roast and Ramble’ competition as part of the ‘Bring out the Bessie in You’ campaign.

Aunt Bessie’s has been seeking to reach out to consumers through the campaign, while encouraging retailers to stock three key products crucial to a traditional roast: Golden Yorkshires, Roasties and Honey Glazed Parsnips.