Strength in ads

colmans-ad-still-49MUSTARDS, condiments and packet mixes brand Colman’s has launched new TV and print ads.

Each ad shows a scenario where a mustard fan unexpectedly overdoes it with a generous serving of mustard  and uses the line ‘Easy Does it’, playing on the strength of Colman’s.

Bilboards will also note the strength of the mustard.  Brand manager Joanna Watson said: “ The launch initiates a new era for the brand which is re-centring the focus on its core product, to highlight the distinct heat of Colman’s mustard.”