Share snacks flash at £1
KP Snacks has added two products to its range of price-marked packs. It says PMPs are growing at 21% year on year.
McCoy’s Cheddar &...
Laundry brands add PMPs
SOME of the biggest brands of laundry products have joined the list of lines available in price-marked packs.
Proctor & Gamble has added prices to...
Squeeze the sugar away
SOFT drinks manufacturer CBL Drinks has reformulated its Fruit Squeeze range of flavoured drinks, leaving the sugar out.
The range, which previously contained sugar,...
New look to fight bites
FIRST aid brand Savlon has launched a two-in-one ointment.
Savlon Dual Action Gel includes anaesthetic to help relieve pain as well as antiseptic to prevent...
Close shave for Bond advert
AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette.
Quotes from his work are being used...
Micro monkey aims to create a TV buzz
RUSTLERS is spending £1m to put a monkey on TV.
The hunger monkey features in the four-week advertising campaign which will run from late November...
Winter wash
UNILEVER has brought two of its brands together to create specially scented festive laundry liquids.
Surf detergent and Comfort fabric conditioner have been combined to...
Extra coffee miles
FARMER and TV food presenter Jimmy Doherty features in the new TV campaign for Taylors of Harrogate.
The documentary-style ad follows Doherty to Colombia with...
Re-designing the Original
COLOUR coding and bolder names are part of a packing makeover for toffee and caramel brand Werther’s Original.
The re-coloured village design will now be...
New look from Howell’s
Northern Ireland-based Irwin’s Bakery has spent £40,000 to rebrand its Howell’s Handmade range of cakes and biscuits.
The project included the purchase of a labelling...
Picking up the giggles
Growing biscuit brand joins with satellite giant to give viewers a laugh
Following a year that owner Bahlsen says has seen it added to the...
Make sure there’s a treat in store
Brands it calls ‘treatier’ are growing in importance for convenience retailers according to Burton’s Biscuit Company.
Head of customer category management David Costello said: “In...
Santa snacks
WHETHER they’re served in bowls at parties or eaten straight from the pack in front of festive TV, crisps, nuts and snacks are big...
NPD sticks with new flavours
Innovation and brand extension are vital, it’s frequently argued, for manufacturers and retailers who want to increase sales of cakes and biscuits.
United Biscuits added...
On the up
Scottish biscuits manufacturer Border Biscuits reckons its range is significantly outpacing a market it sees as down 1% year on year.
Quoting Kantar statistics Lesley...
A piece of cake
ANNUAL sales of icing and marzipan are worth £35m a year according to Dr Oetker and, it says, 47% of those sales are recorded...
