Meat free makes case on the TV
MEAT-free chilled brand Quorn continues to spend big on television support for its range of take home and on-the-go products, with the firm claiming...
Nibbles going orange
FOLLOWING the launch of its McVitie’s Digestives Nibbles range last year, Pladis added a Chocolate Orange variety this summer.
Recyclable bread bags
Allied Bakeries is placing a new ‘please recycle me’ logo on all of its bread bags to encourage consumers to recycle their plastic wrapping
Frubes fun on packs
Yoplait has thrust its Frubes brand into the future with its first on-pack interactive augmented reality (AR) mini game.
Giant argues for three-way push
IS three the magic number? Well it is for biscuits and confectionery giant Mondelez International. It reckons the biscuit market breaks down into three...
Snack pack contains takeaway for a year
FREE takeaway meals will be on offer in the latest on-pack promotion from Golden Wonder.
Meat brand in an NPD flurry
Peperami and Jack Links ranges grow
Health is high on shopping list says Carabao
Health has remained a key consumer trend in the wake of the Covid pandemic, says energy drinks firm Carabao.
The seasonal premium
PREMIUMISATION is the big word on the lips of many a spirits company, at present. In a time of economic challenges many consumers change...
40th birthday on the neck
NEW Zealand wine brand Brancott Estate has introduced an on-pack promotion as part of its 40th birthday celebrations.
The competition, on bottle neck tags and...
Calzone debut from Ristorante
Frozen pizza brand Dr. Oetker Ristorante has launched a new addition to its range – Ristorante Calzone Speciale.
The Pizza Calzone Speciale is a folded...
On your bike
ALCOHOL-free wine brand Eisberg has become the official wine partner for the Tour of Britain cycle race.
As part of the three-year agreement Eisberg will...
Leftovers campaign launched for Christmas
PICKLE brand Branston is launching a £1.3m ‘Leftovers Day’ campaign to inspire consumers to get creative with their leftovers on Boxing Day.
The activity, which...
The mystery drink returns
Mystery returns to the soft drinks chiller thanks to the #WhatTheFanta campaign.
The great crisp debate
The infamous British delicacy, the crisp sandwich, is at the centre of PepsiCo’s new marketing campaign for Walkers
Growth for snacks
Appetites for plant-based diets have been growing lately, giving retailers the perfect opportunity to reflect this in stores.
