PICKLE brand Branston is launching a £1.3m ‘Leftovers Day’ campaign to inspire consumers to get creative with their leftovers on Boxing Day.
The activity, which kicked off on December 1, includes the launch of an ‘Apologist’ themed television campaign. The character is a father who appears to struggle with family challenges but, thanks to Branston, he wins back his credibility.
The advert will be supported across digital and social channels with Apologist-inspired content designed to show consumers how Branston can help them liven up their ‘Leftovers Day’ and make meals perfect for all the family. The content, alongside recipe inspiration for consumers, will run across food focused websites and also pre-roll and owned channels over the festive period.
Nisha George, Senior Brand Manager at Branston, says: “At Branston, we think the Boxing Day buffet is a quintessential British tradition that deserves to be celebrated. Our ‘Leftovers Day’ campaign has been re-launched to encourage consumers to use Branston to show their leftovers some love. We can’t wait to see what delicious dishes the British public create.”