Bright white forecasts
DAIRY products obviously have one thing in common, they’re derived from milk. But the dairy category has become increasingly diverse in recent times. That...
Show the price
AS part of its Better Biscuits, Better Business advice service for retailers, United Biscuits says price-marked packs are vital to suggesting good value.
Trade communications...
Walkers on a march
New lines introduced across the value, impulse and savoury biscuit categories
WALKERS has started 2015 with launches in value, impulse and savoury biscuits.
In its value...
Sharing the night shift
MARS Petcare has launched the latest ad for Cesar, its single-serve dog food brand.
The ad follows a guard on night duty as he patrols...
Trust comes to the crunch
MANY of the food industry’s product categories may be suffering from falling sales values as discounters, fierce competition and consumer price sensitivity all contribute...
Life beyond the cracker
FOLLOWING what its brand owner says was significant success in its marketing work over Christmas, Primula is to continue encouraging its buyers to use...
In a value groove
TRENDS show that consumers continue to seek out snacks that deliver value, according to All About Food marketing director Declan Lockett.
He said: “The rise...
New cheese please
Manufacturers’ product developments take established brands and new cheese lines into c-store snack and treat territory
PURCHASING chilled items is the number-two reason for visiting...
Pick the right sites to double sales
YAZOO reckons that thanks in part to more than 60 new products being launched last year, more shoppers are picking up milk drinks than...
New day dawning
MWD says daily use can be driven up and that c-stores can grab growth by targeting the 80% of shoppers who go elsewhere for...
Spreading out
THERE’S a lot of talk about Scots being switched on to Scottish food. But in dairy there’s still a very great deal for Scottish...
https://www.youtube.com/watch?v=99hSvTfPN3A
DAIRY Crest has added reduced sugar milkshakes to its Frijj range.
Head of marketing dairy drinks Laura Sheard said: “Our new products have 40% less...
Making a meal of yogurt
MEAL deals provide an innovative way to promote dairy products according to Mike Hodgson, co-founder of yogurt manufacturer The Collective.
He said: “Key trends are...
Adding a taste of Scotland
MACKIE’S has added two new flavours to its ridge cut crisps portfolio following limited-edition releases.
The company says the Whisky and Haggis and Venison and...
Light start to the year
LEERDAMMER used a TV ad and social media to get its 2015 marketing work underway.
The 20-second TV clip ended with a shot of Leerdammer...
Nicky launches elite toilet tissue
After a successful 2014 for Nicky with the brand’s toilet tissue range registering a +20.3% growth over the previous year*, in 2015 Nicky is...
