Spirited ABV-free NPD
ALCOHOL-free spirit Strykk has a new variant, Strykk Not Vanilla V*dka, bringing the brand’s core range to a total of four flavours.
Available exclusively through...
Share the roast
They say there is no such thing as a free lunch, but that is exactly what Aunt Bessie’s has been offering as part of its latest consumer campaign .
Dr. Oetker offers extra indulgence for this Pancake Day
Home-baking brand Dr. Oetker has rolled out an extra indulgent option for Pancake Day this year with its new American Style Chocolate Pancake Mix.
Bestway amps up own label
BESTWAY is relaunching its retail own-label range this summer, phasing out the Best-in range of over 500 products to be replaced by the ‘Best-one’...
Value segment is key to success
THE cost of living squeeze is here and consumers are feeling the pinch, so it should come as no surprise that lower price-point brands are driving tobacco volume sales.
Beer firm takes rum speer
IMPORTER Morgenrot has added a 5.3% ABV spirit beer – or “speer” – to its portfolio. Bachata is a lager flavoured with Cuban rum....
Good Inside goes thin and flat
Hovis launched a series of sandwich alternatives bakery lines last month – Hovis Good Inside Sandwich Thins and Hovis Good Inside Flatbreads.
The range joins...
Biscuit back on the box
TOFFIFEE is returning to TV screens this Autumn with a new ad that will run for eight weeks, as part of a £5m marketing...
Revamp for disposables
Geek Bar has revamped one of its vape ranges as part of wider plans to increase its market share in the UK.
Miracles ahead?
THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...
Jack Daniels & Coca-Cola unveils new Cherry flavour
Drinks giant Coca-Cola Europacific Partners has expanded on its range of alcoholic ready-to-drink options with its new Jack Daniel's & Coca-Cola Cherry.
KP gets more PMP
KP Snacks has added new flavours to its popular PMP range, as demand for price-marked formats continues to grow
Perfetti Van Melle freshens up sales with Mentos and Smint campaigns
Confectionery giant Perfetti Van Melle has kicked off some fresh marketing for its Smint and Mentos brand to drive up sales across the summer months.
Shouting about low sugar
REFORMULATION is at the heart of the latest marketing campaign for Capri-Sun.
Coca-Cola European Partners (CCEP) is investing in a nationwide Capri-Sun advertising campaign to...
New can for convenience
MULTIVITAMIN drink brand Purdey’s is now available in a 250ml can format.
Hendrick’s invites all to the Cabaret
Girvan-based gin brand Hendrick's has unveiled the latest addition to its 'Cabinet of Curiosities' with the launch of its limited release Grand Cabaret.
