BESTWAY is relaunching its retail own-label range this summer, phasing out the Best-in range of over 500 products to be replaced by the ‘Best-one’ brand.
The new Best-one design will initially be introduced over the best-selling categories including biscuits, soft drinks, snacks and grocery staples.
The rebrand will also see many of the Best-one products reformulated while PMPs will be retained.
Ed Smeaton, director of trading for grocery at Bestway Wholesale, said: “Best-in has done a fantastic job in creating a value alternative for shoppers and a margin-enhancing range for retailers.
“However the market is constantly evolving and it’s time to give our customers an own-label brand that resonates more with shoppers.
“Shoppers now trust own-label as much as they do branded products and are looking for both quality and value.
“Best-one is a valued and recognised name on the high street – as highlighted in a Which Report earlier this year which put the Best-one brand as their favourite convenience group.”