The essence of Absolut art – Packaging revamp for vodka brand
ABSOLUT is introducing not one but many new looks as it rolls out a series of redesigns on its flavoured vodkas in the UK....
Clear caps for green milk
ALDI has removed coloured milk caps across its milk bottles in a bid to improve the recyclability of its products.
Wine is ageing fine
TREASURY Wine Estates has been celebrating wine brand Blossom Hill’s 30th birthday in style with a major consumer campaign.
Panasonic joins the circus
The promotion is designed to engage with core battery users by getting them to create their own online Cirque du Soleil show, and invite their friends or family to watch via social media
Market News | Weetabix, Divine, Twix, Nocco
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Being bold with Turkish Delight
UK consumers are getting increasingly adventurous in their Turkish Delight selections, according to confectionery brand Hazer Baba.
Branded minis win ice cream sales
MARS Ice Cream says it expects to achieve significant growth in 2014 after ending 2013 as the fastest-growing producer of wrapped hand-held (WHH) ice...
McIntosh goes digital for Burns Night
STRATHMORE Foods has put a digital spin on Burns Night with the launch of a seasonal McIntosh pack that makes use of augmented reality...
Snappy new pack
AG Barr has revealed a brand new look for its premium US juice drinks brand Snapple
Klopp’s got the hops
ERDINGER Weissbräu has signed Liverpool FC manager Jürgen Klopp as brand ambassador for the Bavarian brewery
Insights from the shop floor
Tayto strategy built on retailer knowledge
Fanta bubbles up a new look and taste
CCEP has unveiled a new look and taste for the Fanta Orange brand, in a bid to improve stand out on shelf and highlight its Zero Sugar variant further.
Devon dairy gets results
DEVON-based cheese producer Quicke’s is reporting a 20% uplift in sales which it attributes to greater consumer interest in provenance.
The firm recently renamed two...
Some crafty new brews
NORTH Yorkshire brewery, Rooster’s Brewing Company, is set to launch six new small-batch beers following an £850,000 investment in a new brewery and taproom.
Exotic tastes
CONSUMERS buying snacks for a big night in look for quality of flavour, that’s the view of Jon Wood, commercial director at Seabrook Crisps.
New Oreo promo
MONDELEZ has launched an Oreo on-pack promotion offering consumers the chance to win musical prizes.
