How to keep everyone sweet


WITH 44% of consumers planning to have more nights in (according to HIM! research), confectionery presents a solid sales opportunity. That’s the word from Storck, the company behind Bendick’s, Toffifee and Werther’s Original.

Andy Mutton, sales director at Storck UK, said: “In the current economic climate the big-night-in trend still has great mileage. Consumers are continuing to seek treats, buying little and often to control their overall basket spend, which presents an increasing opportunity for impulse categories.”
He continued: “The after-dinner mints category is highly lucrative and is seeing consumers spending more.”
He claims that Bendicks Mint Collection is “top of consumers’ shopping lists all year round, especially when hosting a dinner party.”
Storck’s Toffifee is, he says, appreciated for its cross-family appeal and its “extremely good value”.
The Toffifee 100g impulse pack is, he says, particularly popular in convenience stores.
“The brand benefits from our heavyweight TV campaign delivering strong brand messages throughout key buying periods. Toffifee is the ideal treat for sharing, perfect for the big family night in together.”
Werther’s Original, which he says is bought by one in eight households according to Kantar, is, he adds, a great product for passing round all the family. “Butter Candy is available in a bag format, perfect for a night in with family and friends as a sharing option.”