Tractor talk

A tractor.

SALAD brand Florette is putting its animated tractor back on TV this summer.

The ad tells the story of how the brand ‘only grows where the sun goes’.

Filmed in the fields of Murcia in Spain, the 20-second ad includes a new end frame featuring Florette’s recently launched new-look crispy salad pack as well as its new beetroot fridge pack.

Running throughout the summer, the multi-channel campaign also includes video on demand, display advertising and in-store support as well as PR and social media activity.

This year has seen the launch of a range of new products from Florette, including Florette Summer Mix.