Absolut Vodka unveils new Artist Edition with KAWS
Sprits giant Pernod Ricard has unveiled its new Artist Edition for the Absolut Vodka brand with its new collaboration with contemporary artist KAWS.
Cadbury launches Crunchie Duo packs
Chocolate brand Cadbury has introduced its Crunchie variant to the Duo format, tapping into strong consumer demand for the brand.
Hardys wine unveils complete brand refresh
Global wine firm Vinarchy has unveiled a complete brand revamp for the Australian wine range Hardys, complete with a new look across its three core lines.
Unitas targets sweet value with £1 Local Living range
Wholesale group Unitas Wholesale has unveiled a new £1 price-marked confectionery line-up under its own-brand range Local Living.
Mountain Dew goes Pitch Black with new flavour
Soft drinks brand Mountain Dew has unveiled its new grape-flavoured variant with the roll out of the new Pitch Black option.
Naked shakes up smoothies with Fibre Machine
Smoothie brand Naked has rolled out is new variant Fibre Machine to help support UK consumers to reach their daily fibre intake goal.
Smirnoff Ice is ready to party
Popular RTD brand Smirnoff Ice has unveiled three new flavours and a 10-can mixed Party Pack designed for sharing with friends.
STG shakes up its XQS range
Nicotine pouches manufacturer Scandinavian Tobacco Group (STG) UK is shaking up its XQS range in response to evolving consumer demands in the category.
Lucozade adds a sherbet twist
The Lucozade Energy range is expanding with a new Sherbet Twist Zero Sugar flavour that Suntory Beverage & Food GB&I (SBF GB&I) says is a zingy, nostalgic addition.
Jim Beam unveils 350ml bottle range
Bourbon brand Jim Beam has introduced a new 350ml bottle format across its core and flavoured range to appeal to consumer demands.
Coca-Cola unwraps festive Holiday Creamy Vanilla flavour
Drinks giant CCEP has rolled out a limited edition festive variant for the Coca-Cola range with the new Holiday Creamy Vanilla flavour.
Poppets! rolls out Snowies variant with Minions
Confectionery brand Poppets! has unveiled a new Christmas-themed variant with Poppets! Snowies which features Minions characters.
Herta unveils new flavour-led Frankfurters
Frankfurter sausages brand Herta has rolled out a trio of new flavour-led variants to deliver extra variety for its chilled range of options.
Nairn’s celebrates 130th anniversary
Scottish snacks brand Nairn’s is celebrating its 130th anniversary with a campaign that shines a light on the everyday moments that make people feel better.
Find Your Cider campaign launches
The UK cider industry is coming together to back a consumer campaign called Find Your Cider that aims to encourage cider drinkers to explore the breadth of the category and discover new styles to add to their favourites.
Captain Morgan shakes up with Pepsi Max Cherry
Diageo has unveiled its latest RTD innovation with the roll out of the new Captain Morgan Pepsi Max Cherry variant for the category.
