Pack shots of McVitie's Penguin biscuits with the on-pack promotion for Penguin Books.

McVitie’s Penguin partners with Penguin Books on new promo

Biscuits brand McVitie's Penguin has partnered up with Penguin Books on a unique promotion offering consumers the chance to win a limited edition joke book.
Bottles of Filippo Berio Balsamic Vinegar of Modena that are designed to suit different meals with notes on the bottles.

Filippo Berio unveils refreshed Balsamic Vinegar range

Italian foods brand Filippo Berio has unveiled a new packaging refresh for its Balsamic Vinegar range offering more guidance on-packs on how to pair them.
Pack shots of Albert Bartlett Red Rooster and Butter Gold potatoes with the Supertato on-pack promotion featured across them.

Albert Bartlett unveils new Supertato on-pack promo

Scottish potato producer Albert Bartlett has unveiled a new on-pack promotion with the children's books character Supertato.
Pack shots limited edition McVitie's Digestives Club Mint.

McVitie’s freshens up with new Digestives Club Mint

Snacking firm pladis has unveiled a new limited edition across the McVitie's range with its new Digestives Club Mint biscuits packs.
Advert for the Pepsi Treats range featuring cans of Pepsi Raspberry Ripple, Cherry & Vanilla and Salted Caramel.

Retailers set to win in Pepsi Ice Cream competition

Convenience retailers have the chance to win an experience day with Carlsberg Britvic to mark the launch of the Pepsi Ice Cream Flavours range.
Pack shots of McCoy's PMP with the on-pack promotion to win tickets to the Super Bowl LXI.

McCoy’s kicks off new Super Bowl promo

Ridged crisps brand McCoy's has brought back its on-pack promotion for the NFL and is offering consumers the chance to win tickets to the Super Bowl.
A still image from the 'See the Squashies side of life' ad campaign for Swizzels with a woman walking down a street with inflatable characters near her. Packs of Swizzels Squashies variants are also included in the imagery.

Swizzels pushes Squashies range in new TV ad campaign

British confectionery firm Swizzels has rolled out a new marketing campaign around its Squashies variants in a bid to drive up awareness for the range.
Packs of KitKat Sharing Bars Brownie and Milk Chocolate flavour sit on a wooden tray.

KitKat expands sharing bar range with two new flavours

Chocolate bar brand KitKat has introduced two new flavours to its sharing bar range with the additions of a new Brownie variant as well as a Milk Chocolate bar.
Pack shots of Oreo Crunchy Bites, Oreo Sharing Tray and Oreo Cookie Dough.

Oreo rolls out new Cookie Dough flavour and sharing packs

Biscuit brand Oreo has unveiled a tranche of new packs including the launch of its new Oreo Double Creme Cookie Dough flavour.
A pack of Fox's Glacier Mints stands in an arctic scene with the Northern Lights behind it.

Fox’s reveals design update and refresh for XXX Mints

Confectionery brand Fox's has unveiled an updated look across its Glacier sweets complete with a new look for brand mascot Peppy the polar bear.
Pack shots of Irn-Bru, Irn-Bru Zero and Diet Irn-Bru cans.

Irn-Bru brings back ‘Made in Scotland from Girders’ campaign

Scottish soft drinks brand Irn-Bru has brought back its 'Made in Scotland from Girders' masterbrand campaign over summer to tie in with its 125th anniversary year.
Advert for the Dolmio Active range including pack shots of Dolmio Active Jalapeno & Chicken Fusilli, Sundried Tomato & Chicken Rigatoni and Zesty Chicken Fusilli. These three are set against a red and green background with images of pasta pieces around them.

Dolmio builds the appetite for protein with new Active range

Pasta meals brand Dolmio has launched a new high in protein range with Dolmio Active in a bid to respond to demand for more convenient options for active lifestyles.
A woman sits drinking from a can of Pepsi Cherry & Vanilla Flavour in a park.

Pepsi launches summer campaign for ice cream flavours

Soft drinks brand Pepsi has introduced a new marketing campaign around its Pepsi Treats ice cream flavours complete with a new and unique character.
Pack shots of Gumi Yum Rainbow Ribbons and Gumi Yum Rainbow Tubes.

Gumi Yum expands with new share bags

Confectionery firm World of Sweets has expanded on its listings for the Gumi Yum brand with two new sharing pack variants of the sweets range.
Pack shots of Maryland S'wich Terry's Chocolate Orange cookies.

Maryland Cookies unveils Terry’s Chocolate Orange collab

Maryland Cookies has unveiled a new collaboration with Terry's Chocolate with its new Maryland S'wich Terry's Chocolate Orange cookies.
A pack of Mentos Sour Tones Sharing Pack stands against a lime green background with some of the sweets scattered around the bag.

Mentos rolls out new Sour Tones sharing pack format

Confectionery brand Mentos has unveiled its new sharing pack for the Sour Tones range in a bid to tap into the rising demand for the format.