Alpen expands with new non-HFSS Clusters
Muesli brand Alpen has unveiled two new additions to its line-up with its new Alpen Clusters range, tapping into the consumer demand for granola.
Tango offers £10k prize in new Hunger Games competition
Soft drinks brand Tango has announced its new partnership with the upcoming film The Hunger Games: Sunrise on the Reaping, offering shoppers the chance to win £10k.
Absolut Vodka teams up with Charli XCX
Pernod Ricard has announced a new partnership between its brand Absolut Vodka and global pop star Charli XCX including unique merchandise as part of this.
Tim Tam Mint hits Waitrose store shelves
Australian biscuit brand Arnott's Tim Tam has brought its Mint variant to UK store shelves as the indulgent biscuit flavour has landed in Waitrose locations across the UK.
Princes unveils new range of Asian-inspired curries
Ambient food brand Princes has tapped into the demand for Asian flavours with its new range of Curries inspired by dishes from Thailand, Korea and Japan.
Eden Mill unveils Winter gin for Negroni cocktails
St Andrews-based distillery Eden Mill has unveiled its new Winter in St Andrews limited edition gin as a the ideal spirit for the classic Negroni cocktail.
Emmi embraces fondue moments with Melts range
Dairy products brand Emmi has embraced the sharing occasion with its new range of Cheese Melts designed to offer a more accessible option into fondue.
Served rolls out Vodka+ range across Booker
Independent RTD brand Served has rolled out its new range Served Vodka+ in a bid to drive up the refreshment shopping mission within the category.
Tia Maria reunites with Sophie Ellis-Bextor in festive campaign
Pop star Sophie Ellis Bextor has partnered up with the Tia Maria coffee liqueur brand once again as the brand's Espresso Martini focused campaign returns for 2026.
Mr Kipling bakes up new cakes for Christmas
Baked treats brand Mr Kipling has set out its stall for the festive season with tranche of new bakes for Christmas alongside some returning favourites.
Nestlé brings back KitKat White 4 Finger
Chocolate bar brand KitKat has brought back its White chocolate variant to its popular four-finger format bar range to drive up category sales.
Swizzels rolls out Spooky Eyeball Double Lollies for Halloween
British confectionery firm Swizzels has introduced a new seasonal variant for Halloween with its new Spooky Eyeball Double Lollies packs.
Mars Wrigley unveils 2027 Easter line-up
Confectionery giant Mars Wrigley has launched a tranche of NPD for the Easter season next year, including new additions to its Easter Egg line-up.
Sneak Energy partners with Dungeons & Dragons on new Beholder variant
Energy drinks brand Sneak Energy has partnered up with the tabletop role-playing game Dungeons & Dragons with a new limited edition flavour for Halloween.
Warninks launches Pistachio White Chocolate Advocaat
Dutch liqueur brand Warninks Advocaat has unveiled its first new flavour in 12 years with the new Pistachio White Chocolate variant.
Malibu doubles down on RTDs with new Malibu Punch range
Rum liqueur brand Malibu has doubled down on the RTD category with the introduction of its new range of Malibu Punch canned cocktails.


























