Pilgrims Choice invites George Egg to Bite Into Bold
Cheddar brand Pilgrims Choice has partnered up with award-winning comedian George Egg as part of its Bite Into Bold marketing campaign.
Avengers star Karen Gillan fronts Compass Box whisky
Star of Marvel's Avengers and Guardians of the Galaxy Karen Gillan has returned to her Scottish roots as the new face of Compass Box's Hedonism whisky.
Red Bull unveils Cherry Sakura Spring Edition
Energy drinks brand Red Bull has unveiled its new Spring Edition variant with the new Cherry Sakura flavour, driving up demand for cherry flavours in soft drinks.
Albert Bartlett launches White Rooster Potatoes
Scottish vegetable brand Albert Bartlett has unveiled a new limited edition variant of its popular Red Rooster Potatoes with the White Rooster Potatoes.
Golden Wonder turns up the flavour with new launches
Crisps brand Golden Wonder is set to turn up the flavour for the snacks category with the launch of three new variants for its £1 and 35p PMP ranges.
Nestlé cracks open its Easter range for 2026
Confectionery giant Nestlé has cracked open its line-up for the Easter 2026 season with a wide array of new launches and returning favourites.
Happi joins Dubai chocolate craze with pistachio Easter egg
Oat milk chocolate brand Happi has unveiled its new Pistachio Crunch Easter Egg, allowing plant-based shoppers to take part in the viral consumer trend.
Fini brings an Asian touch with its new Mini Mochis
Confectionery brand Fini aims to emulate a classic Japanese treat with its new line up Mini Mochis, capitalising on the demand for Asian-inspired snacks.
Carling expands with Black Label offering
Lager brand Carling has unveiled its new premium drink for its portfolio with the roll out of its new Black Label lager, providing trade-up sales opportunities.
Walkers crisps unveils 85p PMP packs
Crisps brand Walkers has rolled out its new 85p PMP format for the convenience channel to help bolster further sales in the snacks category.
McVitie’s and PG Tips take a tea break
Global snacking firm pladis has paired up its McVitie's biscuits brands with PG Tips in a bid to encourage more shoppers to take a tea break.
BrewDog introduces new Pint Can four packs
Craft brewer BrewDog has unveiled a new four pack pint can format for its price-marked pack range, matching consumer demand from the off-trade.
The Famous Grouse flies with Martin Compston in new campaign
Whisky brand The Famous Grouse has brought in Line of Duty star Martin Compston to front its new Scottish Rugby campaign in time for the Six Nations.
Biona launches new range of Spelt Cereals
Organic foods brand Biona has unveiled a trio of spelt wheat breakfast cereals to match consumer demands for natural and healthy ways to start the day.
GSN expands its Signature ready meal range
Ready meals brand GSN has unveiled two new protein-packed meals for its Signature Meals line-up to match with shoppers' modern day demands.
Coca-Cola unveils new Cherry Float flavour
CCEP has blended a nostalgic classic with modern tastes to deliver a new variant in the Coca-Cola flavour line-up with its Coca-Cola Cherry Float.





































