Cadbury Delights with new Oreo variant
Permissible treat brand Cadbury Delights has expanded on its range with the introduction of a new Oreo variant to tempt consumers with.
Reese’s expands with Caramel Block and White Cups
Peanut butter treats brand Reese's has unveiled two new take-home treats with its new Peanut Butter Caramel Bar and Peanut Butter White Cups.
Finsbury conjures up Harry Potter cake
Specialist baker Finsbury Food Group is marking the 25th anniversary of the Harry Potter movie franchise with a new Hogwarts-themed Triple Layered Chocolate Cake.
Baileys x Terry’s Chocolate Orange liqueur is back
A consumer festive favourite from last year – Baileys x Terry's Chocolate Orange Irish Cream Liqueur – is reappearing as a limited-edition release for this Christmas.
Walkers Do Us A Flavour duo hit shelves
Crisps brand Walkers has brought two finalist flavours from its hugely popular Do Us A Flavour social media campaign to store shelves nationwide in a move it says can boost sales for retailers.
Magnum relaunches Pints as Crackables
Popular frozen treats maker Magnum is relaunching its ice cream pints as Magnum Crackables, in a move it says highlights the signature cracking chocolate experience delivered by the desserts.
Red Bull promo for EA SPORTS FC 27
Energy drinks giant Red Bull has unveiled the Red Bull Wings Cup, a global EA SPORTS FC tournament, supported by an exclusive on-pack promotion, that it says will help retailers tap into the football gaming culture and drive shopper excitement.
Mentos brings fresh flavours with Booker launches
Convenience retailers have a fresh chance to drive impulse sales through the launch of two new Booker-exclusive Mentos Rolls variants, as confectionery giant Perfetti Van Melle (PVM) strengthens its investment in the confectionery singles category.
Butterkist pops up with Paramount+ promo
Leading UK popcorn brand Butterkist is expanding its partnership with Paramount+ through a new on-pack promotion running across the portfolio.
Jackton Distillery rolls out RAER single malt
Lowland whisky maker Jackton Distillery has officially launched its first single malt expression, RAER Single Malt Whisky, The Inaugural Release.
Forest Feast launches chocolate freeze-dried fruit range
Fast-growing, upmarket snacking brand Forest Feast has unveiled a new freeze-dried snacking range to tap into the growing consumer demand for texture-led products.
Flyers launches liquorice gift pack
Trusted sweet shop stalwart Flyers is marking its 80th birthday with a £9.99 75g Gift Pack featuring its distinct 'The Magic's In The Middle' liquorice offerings.
Retailers have chance to win £10k in Pringles competition
Convenience retailers are in with a chance of winning £10,000 in a competition to mark the launch of a new Pringles Prawn Cocktail 70g, £1.25 PMP, on-the-go format exclusively to Bestway.
Finsbury serves up strawberry matcha Little Big Cake
Finsbury Food Group has expanded its Little Big Cake range with a strawberry/matcha-flavoured treat called I Like You Berry Matcha.
McVitie’s introduces Jaffa Elf and Penguin Milk Chocolate Treats
McVitie's is making its way to the festive chocolate aisle for 2026 with the new Jaffa Elf and Penguin Milk Chocolate Treats.
Golden Wonder launches Hollywood promotion
Golden Wonder says it is giving retailers another reason to stock up on Transform-A-Snack, with a blockbuster new on-pack promotion offering shoppers the chance to win a family trip to Hollywood.






































