Naked shakes up smoothies with Fibre Machine
Smoothie brand Naked has rolled out is new variant Fibre Machine to help support UK consumers to reach their daily fibre intake goal.
Smirnoff Ice is ready to party
Popular RTD brand Smirnoff Ice has unveiled three new flavours and a 10-can mixed Party Pack designed for sharing with friends.
STG shakes up its XQS range
Nicotine pouches manufacturer Scandinavian Tobacco Group (STG) UK is shaking up its XQS range in response to evolving consumer demands in the category.
Lucozade adds a sherbet twist
The Lucozade Energy range is expanding with a new Sherbet Twist Zero Sugar flavour that Suntory Beverage & Food GB&I (SBF GB&I) says is a zingy, nostalgic addition.
Jim Beam unveils 350ml bottle range
Bourbon brand Jim Beam has introduced a new 350ml bottle format across its core and flavoured range to appeal to consumer demands.
Coca-Cola unwraps festive Holiday Creamy Vanilla flavour
Drinks giant CCEP has rolled out a limited edition festive variant for the Coca-Cola range with the new Holiday Creamy Vanilla flavour.
Poppets! rolls out Snowies variant with Minions
Confectionery brand Poppets! has unveiled a new Christmas-themed variant with Poppets! Snowies which features Minions characters.
Herta unveils new flavour-led Frankfurters
Frankfurter sausages brand Herta has rolled out a trio of new flavour-led variants to deliver extra variety for its chilled range of options.
Nairn’s celebrates 130th anniversary
Scottish snacks brand Nairn’s is celebrating its 130th anniversary with a campaign that shines a light on the everyday moments that make people feel better.
Find Your Cider campaign launches
The UK cider industry is coming together to back a consumer campaign called Find Your Cider that aims to encourage cider drinkers to explore the breadth of the category and discover new styles to add to their favourites.
Captain Morgan shakes up with Pepsi Max Cherry
Diageo has unveiled its latest RTD innovation with the roll out of the new Captain Morgan Pepsi Max Cherry variant for the category.
Barratt unveils new Dracula sweets range
Confectionery brand Barratt Sweet Shop has unveiled new variants for Flumps and Wham in partnership with Universal's Dracula monster.
Cadbury reunites with Children in Need
Chocolate brand Cadbury has announced the return of its on-pack promotion with BBC Children in Need across its sharing bag formats.
LMB UK secures Lamb’s Rum range
French spirits firm LMB UK has outlined its plans for the Lamb's Rum brand in the UK market following its successful acquisition.
PepsiCo unwraps seasonal Walkers & Doritos variants
Snacks giant PepsiCo has unveiled its festive range for the Christmas season including returning flavours and limited-edition designs across its brands.
Lazy Day expands free-from range
Free-from bakery brand Lazy Day has expanded further on its line-up of treats with the introduction of two NPD for consumers.


























