Smirnoff Crush debuts new Blueberry & Pomegranate RTD flavour
RTD brand Smirnoff Crush has introduced a new Blueberry & Pomegranate flavour exclusive to the independent retail sector.
Kellanova builds excitement with new football themed competition
Snacks firm Kellanova is offering retailers the chance to win up to £25,000 cash this summer as part of a new promotion across Pringles and Cheez-It.
McGhee’s unveils Tesco exclusive cakes range
Scottish bakery firm McGhee's has unveiled a trio of new sponge cakes that have rolled out exclusive to Tesco stores across Scotland.
7UP seeks to shake up summer with £5k cash prize
Soft drinks brand 7UP is set to bring a refreshing new campaign to the UK this summer and offer consumers the chance to win £5,000 cash.
Premier Foods unveils Roald Dahl on-pack promo
Premier Foods seeks to appeal to parents and kids alike with the launch of its new on-pack promotion featuring classic Roald Dahl characters.
Sour Patch Kids and Maynards bring tropical vibes
Mondelēz International has unveiled a trio of NPD for its sugar confectionery brands with new Sour Patch Kids and Maynards Bassetts flavours.
McVitie’s moves into savoury snacks with Penguin Bites
Global snacking firm pladis has moved the iconic McVitie's Penguin biscuit into the savoury snacks category for the first time with new Penguin Bites.
Campo Viejo introduces lighter Contemporary wine range
Rioja wine brand Campo Viejo has introduced the Contemporary lighter wines duo as the brand seeks to provide a fresher drinking experience.
Monster Energy celebrates with new Lando Norris Gold cans
CCEP has launched a limited-edition gold coloured variant for its Monster Energy Lando Norris Zero Sugar variant to mark the F1 driver's global success.
Chance to bag £200 with Tango Sours competition
Drinks giant Carlsberg Britvic is offering five retailers the chance to bag £200 in cash as part of a new competition with the Tango Sours range.
Luxardo introduces new sustainable bottle for Limoncello
Italian liqueur brand Luxardo has unveiled a new bottle design for its Limoncello serve in a bid to deliver a more eco-friendly fluted design in time for summer.
Andy Murray steps into coach role in Walker’s Shortbread campaign
Former tennis ace Andy Murray has taken on a new role on the court as the 'Spectator Coach' as part of Walker's Shortbread's latest marketing campaign.
Oven Pride revamps its range with new products and new look
Household cleaning brand Oven Pride has unveiled a complete rebrand across its range alongside the introduction of a trio of new trigger spray products.
Sneak Energy rolls out new Transformers energy drinks
Sneak Energy has teamed up with Hasbro to roll out a new limited-edition range of drinks in collaboration with classic carton series Transformers.
Wilkinson Sword revs up Formula 1 partnership
Men's grooming brand Wilkinson Sword has kicked off a new campaign in partnership with Formula 1 featuring Atlassian Williams F1 team.
Terry’s offers shoppers the chance to win £10k in new campaign
Chocolate brand Terry's is offering consumers to pocket £10,000 in cash as part of its new summer campaign to drive up opportunities for gift sales.
