Pack shots of Extra Plus single packs and bottle formats.

Extra launches premium Extra Plus range

Chewing gum brand Extra has unveiled its new Extra Plus range, a premium option for the category complete with additional functional ingredients.
Pack shots of Wilkinson Sword Intuition Quattro.

Wilkinson Sword Intuition upgrades Quattro razor for safer shave

Women's shaving brand Wilkinson Sword Intuition has upgraded its Quattro razor series in a bid to deliver a safer shaving experience for customers.
Pack shots of Primula Protein tubes.

Primula taps into health with new Protein cheese

Squeezy cheese brand Primula is set to tap into the rising demand for functional food options across retail with its new Primula Protein tubes.
Pack shots of Nerds Gummy Clusters Cherry Lemonade.

Nerds Gummy Clusters introduces new Cherry Lemonade flavour

Nerds is set to tap into the demand for sour fruity confectionery with the new Cherry Lemonade flavour launch for the Gummy Clusters range.
Pack shots of Aperol Spritz To Go cans.

Aperol Spritz moves to new canned format

The iconic cocktail serve the Aperol Spritz has rolled out into a canned format for the first time as Campari Group introduces its Aperol Sprits To Go cans.
A bottle of Thatchers Blood Orange 0.0% stands on a white podium with blood oranges around it with a sunny background.

Thatchers introduces new Blood Orange 0.0% cider

Family cider makers Thatchers has reinvigorated the low/no alcohol category with the launch of its new Thatchers Blood Orange 0.0% cider.
Pack shot of Kerrygold Cream Cheese.

Kerrygold grows in dairy category with new Cream Cheese

Irish butter brand Kerrygold has introduced a new Cream Cheese variant to its line-up marking a move into a new dairy sub-category for the brand.
Pack shots of Irn-Bru Zero Cherry 500ml bottles and two litre bottles.

Irn-Bru introduces new Cherry flavour to Zero sugar range

Scottish soft drinks brand Irn-Bru has expanded on its range of Zero sugar drinks with the addition of its new Cherry flavour as a core new addition to the range.
Pack shots of Red Bull Summer Edition Citrus Zest and Sugar Free variants.

Red Bull freshens up with Citrus Summer flavour

Red Bull is set to freshen up the energy drinks aisle this year through its new Summer Edition cans that come with a Citrus Zest twist.
Pack shots of new 9-pack formats for BEAR fruit snacks.

BEAR rolls out larger pack formats

Fruit snacks brand BEAR has unveiled its new, larger pack format with nine packs of its Fruit Splits or Yoyos snacks to appeal to busy family lifestyles.
A pack of Wilkinson Sword Quattro 4 stands at a sink in the image on the left as Anthony Joshua shave his face with the razor in the image on the right.

Anthony Joshua fronts Wilkinson Sword campaign

Personal care brand Wilkinson Sword has announced that Anthony Joshua will front a new campaign focused around its new Quattro 4 razor range.
Pack shots of Lurpak Chilli & Garlic butter.

Lurpak expands with new Chilli & Garlic butter

Butter brand Lurpak has rolled out its new flavour with the launch of its Chilli & Garlic butter packs as the brand aims to simplify mealtimes.
Pack shot of Fit Foods Lasagne Mac & Cheese.

Fit Foods launches Lasagne Mac & Cheese ready meal

Ready meals brand Fit Foods has unveiled a new indulgent meal solution with its new Lasagne Mac & Cheese packs, which the firm said is a UK-first.
Promotional image for Chupa Chups highlighting its easier-to-open packaging alongside a pack shot of Chupa Chups The Best Of bag.

Chupa Chups to roll out easy-open wrappers

Lollipop brand Chupa Chups has rolled out a new packaging update to its core range with its new easier-to-open wrappers to improve the consumer experience.
Pack shots of Jungle Squad Cake Bars in Strawberry and Lemon flavours.

Jungle Squad bars set to shake up kids snacking

A new challenger brand has entered Tesco stores as the Jungle Squad Cake Bars range looks to shake up the children's snacks category.
Promotional image of the Cadbury Win for Your Squad competition.

Win For Your Squad with Cadbury football promo

Mondelēz International is offering shoppers the chance to bag a money-can't-buy football experience as part of a new promotion with Cadbury.