Unwrap a festive look for packs and Christmas rewards
COCA-COLA Europacific Partners (CCEP) is set to make the most out of the festive season this year through its new seasonal pack designs as well as a special activation via its shopper loyalty platform.
Festive packs of Coca-Cola Original Taste, Coca-Cola Zero Sugar and Diet Coke feature the iconic Coca-Cola Santa Claus design enjoying a drink of Coca-Cola against the brand’s signature red and white backgrounds. The new designs will feature across a range of formats including the 330ml can, 500ml bottle and two litre bottles.
The festive packs will form part of the wider ‘Refresh Your Holidays’ campaign from CCEP and aims to celebrate the most generous of people during the festive season and encourage them to put aside perfection and instead focus on those important moments of the season that truly matter.
The campaign has also been brought to life across a tranche of PoS materials including OOH advertising and digital activity to help retailers drive visibility across stores and encourage purchase. The refreshed creative will also feature the iconic Coca-Cola Christmas Truck has it makes its tour across the UK.
Furthermore, this campaign will also build on the launch of the Coca-Cola Holiday Creamy Vanilla variant which rolled out onto shelves for a limited time for the season.
In addition to these new festive packs, CCEP has ramped up activity across its always-on shopper loyalty platform ‘The Club’, with a special Christmas activation offering shoppers the chance to win a range of festive prizes.
Live now until 31 December, the promotion features instant-win prizes alongside the platform’s existing loyalty rewards, encouraging shoppers to engage with Coca-Cola throughout the season.
In order to take part, shoppers can simply purchase a participating promotional pack of Coca-Cola, scan the QR code and enter the unique PIN code into the Coca-Cola app. Every valid PIN will allow shoppers to accrue points which can then be used to enter festive instant win promotions for 30 points per entry.
The Christmas prize pool for this year includes a five-day trip to Lapland, Disneyland Paris weekend packages and VIP experiences, Coca-Cola Christmas Toy Trucks and Coca-Cola product vouchers.
Rob Yeomans, VP for commercial development at CCEP GB, said: “Christmas presents a huge opportunity for retailers, but it’s important to recognise that shoppers are looking for ways to celebrate while carefully managing their budgets.
“Offering choice across different pack sizes and price points is therefore key, helping shoppers find the right drinks for everything from on-the-go refreshments through to smaller get-togethers and larger festive celebrations.
“With shoppers celebrating Christmas in a variety of ways, we’d encourage retailers to give the full range of pack formats plenty of visibility across the Coca-Cola portfolio, while keeping core lines well stocked and making promotions easy to spot.
“It’s about making the range easy to shop and giving customers plenty of reasons to choose Coca-Cola and return to the category throughout the festive season.”
