Biscoff makes its biscuit treats all the more indulgent
BISCUIT range Lotus Biscoff has packed in more filling for its Sandwich Biscuits offering a more indulgent treat for fans of the brand.
Each biscuit will now feature 35% more filling, says Lotus, to provide more creaminess in every bite and tempt shoppers into picking up more packs.
Available in Biscoff, Chocolate and Vanilla flavours, the Lotus Biscoff Sandwich Biscuits feature two Biscoff flavoured biscuits that have been sandwiched together with a layer of cream in the middle, whether this be the standard Biscoff flavour, chocolate or vanilla.
To help maximise brand visibility for the range, each pack will feature an on-pack call-out highlighting the added filling to consumers. Furthermore, each biscuit has changed the embossed details across the front with the engraving moving away from Lotus to the more familiar Biscoff name.
Written in the signature “Biscoff font”, the new design has been mirrored on packs for improved consistency and to increase the impact that the range has with consumers.
Jo Agnew, marketing director at Biscoff UK, said: “The Biscoff Sandwich Biscuits add a little luxury to a customers’ day, and we are thrilled to offer even more enjoyment with 35% more filling.
“This is set to become even more important as we look to 2027 with texture expected to be the next big thing in snacking. Here, the new Biscoff Sandwich Biscuits tick all the boxes, delivering a flawless balance of smooth cream filling and the distinct crunch of Biscoff’s unique biscuit.
“The Biscoff Sandwich Biscuit has become a real fan-favourite with over 4.6 million packs sold in the last 12 months.”
