Chance to win £1,000 for you and your chosen charity
SHARING crisps brand Pringles is offering retailers the chance to win £1,000 for both themselves and a charity of their choice as part of its new festive campaign.
Running now until 23 December, the B2B exclusive promotion runs across Pringles price-marked packs and rewards retailers as they stock up on consumer favourites across the festive period.
As part of the campaign, independent retailers can take part by buying any case of participating Pringles PMP packs and scanning the QR code on PoS materials in-depot or on promotional assets. This will take them to the competition page on Kellogg’s Vantage where they can enter their details.
A total of 10 winners will be picked at random across the UK and each will receive £1,000 for themselves and £1,000 will be donated on their behalf to a local charity or community cause they have nominated such as a school, sports club, food bank or community group.
Shoppers also have the chance to get in on some festive fun through the brand’s separate promotion ‘Pop.Scan.Surprise’ which offers consumers the chance to win from a range of prizes by simply scanning participating tubes of Pringles. Shoppers will then be taken to ‘Poptopia’ where they can enter their details and find out instantly if they are a winner.
Evie Pickering, assistant activation brand manager at Pringles, said: “Christmas is all about sharing, and nobody does that better than independent retailers. They’re the beating heart of their communities, and with this festive campaign we wanted to give something back – not just to the store owners themselves, but to the local causes that matter most to them and their customers.
“Pringles is the crisp of Christmas, so this is a fantastic opportunity for retailers to make the most of a key time of year for the category. Alongside our ‘Pop. Scan. Surprise.’ mechanic, which gives shoppers hundreds of chances to win, we’re creating excitement and engagement in store. Pringles is all about sharing, so it’s only right that the retailers who back us get the chance to share in the rewards!”
