Monin grows on its syrups range across Tesco stores
SYRUPS brand Monin has expanded on its range with the introduction of two new flavours in time for the winter season.
Tapping into the seasonal coffee demand, the brand has introduced its new Maple Pecan Pie and Toasted Marshmallow flavours across Tesco stores. Both flavours come in a 250ml bottle and priced at the same rate as the rest of the range at £3.85.
Monin said the new additions will tap into the consumer demand for seasonal, indulgent flavoured drinks at home and follows on from Mintel research which found that 62% of buyers will choose seasonal products that remind them of their childhood. This also rises up to 76% among the 25-44 year old age group.
Furthermore, consumers will also be familiar with the two variants as the pair have been widely available across bars and cafés for some time now and will allow shoppers to recreate some of their favourite drinks from the added comfort of their homes.
Maple Pecan Pie combines together a maple sweetness with toasted pecan notes and has been designed to be used widely across coffees, cocktails and hot chocolates. Meanwhile, the Toasted Marshmallow takes inspiration from the classic dessert s’mores and can be used in hot and iced chocolates, lattes, mochas, frappés and cocktails.
Both syrups are also allergen-free and vegan-friendly and made using natural flavourings and colourings.
Jamie Carey, head of marketing at Monin, said: “We’re seeing consumers become increasingly adventurous with the drinks they create at home, particularly as coffee-shop trends continue to influence what people are looking for on shelves.
“Maple Pecan Pie and Toasted Marshmallow have already proved popular across the UK on-trade, and their launch into Tesco gives shoppers an easy way to recreate those more indulgent, seasonal serves at home. With nostalgia also playing an important role in consumers’ flavour choices, we see a real opportunity for both flavours as we head into autumn and winter.”
