Adding heritage to the label
DANISH beer brand Carlsberg is relaunching its Export variety in February with a £15m campaign.
Redesigned packaging is being introduced to reflect the brand’s Danish...
Arrival of more from America
CONFECTIONERY supplier Innovative Bites has become the UK distributor of Trolli Candy.
It will initially supply 12 of the brand’s lines, including Sour Glowworms and...
Secret in the jar
TWO culinary cultures have been brought together to create the Nonya Secrets range of cooking sauces.
Chinese and Malay influences have gone into the recipes...
Ready to celebrate the Bard
ESPECIALLY for Burns Night, Strathmore Foods has brought back its range of limited-edition McIntosh haggis ready meals.
It expects to sell a total 400,000 packs...
A new kind of energy
ENERGY drink brand Rockstar has added two new flavours.
The zero-sugar Rockstar Revolt comes in 500ml cans in Killer Citrus and Killer Cooler varieties.
Adrian Troy,...
Untapped sales
GLOBAL drinks company Diageo has launched the new phase of its My Store Matters programme saying it has identified a £455m untapped alcohol sales...
Cat casserole
MEATY chunks with a new texture for cats are to be found in new Whiskas Casseroles from Mars Petcare.
Mars says the casseroles look just...
Filling the gap with attention to health demands
FOOD firm Moy Park has developed a new range of Chicken Chargrills.
Marketing manager Briege Finnegan said: “The range was developed to address a gap...
Saving water
CRISP manufacturer Walkers has halved the amount of water and carbon used to grow its potatoes in water stressed areas.
This was achieved through brand...
Going mini with a laugh
AS part of its £20m Sweeet campaign, McVitie’s has launched Penguin Mini Biscuits in a multipack of penguin-shaped biscuits.
The multipack has an RRP of...
Leftovers campaign launched for Christmas
PICKLE brand Branston is launching a £1.3m ‘Leftovers Day’ campaign to inspire consumers to get creative with their leftovers on Boxing Day.
The activity, which...
Party campaign for Pearl
AS the Christmas party season kicks off, Procter & Gamble (P&G) is showing how ‘life looks great with Tampax’ in its latest national media...
Raise a glass to a steak and ale tribute
GINSTERS is launching a new limited-edition Steak and Tribute Ale pasty in time for the New Year celebrations.
Steak and Ale flavour is a favourite...
Festive look for Super Bock
PORTUGESE beer Super Bock is being launched in a limited edition knitted design to mark the festive season.
Taking inspiration from Christmas jumpers, the pack...
A ‘Taste of Summer’ in time for Christmas
SCOTTISH farm-to-bottle distiller Arbikie Highland Estate has launched a limited-edition fresh strawberry vodka in time for Christmas.
Distilled using this summer's fresh strawberries, locally-grown by...
Burger track of his life
SNACK brand Rustlers is to spend £2.5m in the next year to support a new sales growth strategy.
The campaign will be led by a...
