Bulmers back on the box

CIDER brand Bulmers has teamed up with Channel 4 for its first TV campaign in four years, focused on celebrating ‘Britishness’.

The three adverts, featuring comedian Jessica Knappett, will air across Channel 4’s peak time schedule as well on All 4 and social.

Emma Sherwood-Smith, cider director at Bulmers owners Heineken said:

“This is a positive celebration of modern “Britishness” which is bursting with variety.”