Light addition
ALPEN has launched a new variant to its range of Light cereal bars – Salted Caramel.
Just add water
A vodka said to be the world’s first designed to be mixed with water is set to launch in the UK via spirits wholesaler Interbev.
Empress to impress
CANADIAN company Victoria Distillers has launched its indigo gin Empress 1908 in the UK.
Smooth move
WHOLE Earth, the natural and organic food brand owned by Wessanen UK, has bolstered its Hi-Oleic offering with a new smooth spread.
Real green tea
THE Co-op has brewed up a fully biodegradable paper tea bag which it reckons could save nine tonnes of plastic waste per household each year.
Big TV deal for Cofresh
INDIAN snack brand Cofresh has unveiled its latest Asian TV advertising campaign complete with an associated sponsorship.
Facelift for Dutch lager
AMSTEL has unveiled a new packaging design that’s been introduced as part of an increased overall investment in the brand.
It’s goat to last
FRESH goats’ milk brand St Helen’s Farm has launched its first ever long-life products
Wider reach for organic
ORGANIC dairy brand Yeo Valley has announced a new partnership with milk supplier Freshways and the Organic Milk Suppliers Cooperative
New dairy in demand
DEMAND for new and innovative dairy products among Scottish consumers is growing rapidly, according to Graham’s The Family Dairy.
FTG is the new fuel
The main reason for shoppers visiting a forecourt is now food to go, according to convenience retailing industry analyst HIM Research & Consulting
Retailers influence new price
FEEDBACK from retailers convinced P&G that it should put its best selling Flash SKU in a PMP, the firm said.
Bullish figures
PRICE-marked soft drinks are delivering 26% more value than plain packs according to Red Bull.
Dairy-free desserts
BEN & Jerry’s has launched a non-dairy desserts range
Bold to ‘Take you home’ with TV campaign
P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes
Porridge ticks trend boxes
Winter is most definitely porridge weather and Hamlyns has been making the most of the association with a seasonal competition.