The cool kid on the block
Confectionery brand Skittles has entered into the ice cream category in time for summer
Rock me like a…
Brand owner Burton’s Biscuit Company has launched Wagon Wheels in a new on the go format
VK over the rainbow
RTD brand VK is brightening up the off trade with a colourful redesign of its mixed 10 multipack .
A joyful new arrival to the freezer
Kinder Ice Cream is set to launch in the UK for the first time ever this summer .
New look for Desperados
Tequila flavoured beer Desperados has had its first brand redesign in more than 20 years .
Cake is no yolk
Aryzta Food Solutions has launched its new Otis Cracked Egg Muffin .
The spirit of nature
Diageo Reserve has launched three new vodkas .
Bowled over
Nestle has released a new cereal format set to make life even easier for busy consumers .
A ginspiring new wine
Accolade Wines has created a rosé and gin blend with its latest NPD: Echo Falls Rosé Wine & Spirit Fusion .
Letting go of gluten at breakfast
Working in partnership with Disney Kitchen, Symington’s now offers a dedicated Free From Disney Kitchen ilummi for Kids range
Big breakfast is a cereal killer
Breakfast continues to grow, with innovative options gaining ground
On the telly with Kelly
Nestle has announced a new advertising partnership with ‘Lorraine’, the ITV weekday show that reaches 1.6m viewers every day
Shoppers looking for some hot stuff
Porridge bucking the trend with breakfast growth
The hunt is now on
Haribo has launched a new seasonal campaign that invites shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix
Only the zest is good enough
One of the most popular drinks in Italy has landed in the UK
Cracking new eggs
The promise of a deep golden yolk is the USP at the heart of Noble Foods latest NPD
