Equi’s unveils new look and ice cream flavours
Rutherglen-based ice cream makers Equi's have unveiled its updated look across its pack alongside three new ice cream variants exclusive to its parlours.
Digital Dalmore
THE Dalmore Highland Single Malt has entered the world of crypto currency thanks to the release of it’s first non-fungible token (NFT).
NFTs are digital...
New look and flavours for Pom-Bear snacks
KP Snacks has debuted a new look for its Pom-Bear potato snacks alongside two new flavours for the brand with new Cheese and BBQ variants.
Curtain up on sweet Sunday
MARS is taking people to the pictures for a fourth year in a row with its Sweet Sundays on-pack promotion.
It says the promotion increased...
Vosene Kids Revamps Entire Range
Children's hair care and body care brand Vosene Kids has unveiled its first major packaging revamp across its entire product range.
The move follows extensive...
Taylors Snacks offers lunch rush solutions
Taylors Snacks reckons it has the answers to help ensure the lunch box shopping mission remains a smooth and simple one.
Smoking out the Grouse
Whisky brand The Famous Grouse is changing one of the expressions in its range – The Black Grouse.
From now on it will be known...
Vivid invests in campaign for christmas
Vivid Vapours has announced a £4m investment in a TV, outdoor and digital advertising campaign to drive awareness of the brand’s new vaping technology.
The...
Scottish beer brand set to party
2016 sees one of Scotland’s biggest-selling beer brands McEwan’s celebrate its 160th birthday.
The brand team reckons original brewer William McEwan would be delighted to...
New flavours go on screen
INNOVATIVE flavours are the lifeblood of the snacks market according to popcorn brand Butterkist, which plans to spend £3m to put its new range...
Baby cheeses aim for the back of the net
SNACK cheese brand kicks off its activity for the forthcoming summer of sport this month with the ‘Celebrate every goal’ campaign on its Mini...
Conveniently healthy bites
CONVENIENCE has become a huge factor in snacking and people are looking for products that are both healthy and tasty, says Giles Brook, founding...
New Frijj flavours hit the chillers
SUMMER 2016 saw some of the first marketing developments carried out by the new Müller Milk and Ingredients operation, formed after the takeover of...
The must haves – old and new
There’s no agreed technical definition of must-stocks. But some lines are simply expected by consumers to be on shelf and others should be...
Give the shopper more confidence
HAVING a range of PMPs in a store instils a sense of confidence and trust between the retailer and the shopper, says James Cragg,...
Spreading out with a TV ad
McLelland making noise on the small screen
Scottish cheese producer Lactalis McLelland has been making a seriously strong bid to boost brand awareness with the...