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A burst of blue

HOME fragrance specialist Airpure has expanded its household cleaning range Mighty Burst

Naked breakfast

ANCIENT grains are where it’s at in 2018 according to Rude Health, and the firm has launched a new porridge made from naked barley.

Rise and shine

Category advice from Warburtons

Trying out a continental commute

The food-to-go opportunity at breakfast is not to be sniffed at according to Aryzta Food Solutions.
Kirstin Mackie thinks shoppers want to know that their food contains only the ingredients they would expect, handing an advantage to the farm-based firm.

Sweet life for local treats

Provenance aids performance, says Mackie’s, as the Scottish producer sets out ‘back-to-basics’ stall
15% of household shoppers end up not buying products because they cannot find them says PfG.

Hampered by too many choices

THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible

Show off the bargain

50% of shoppers feel PMPs reassure them they are getting the best value for money and subsequently stimulate purchases.

Buttering up for breakfast

WHERE are customers eating their breakfast? It’s a question worth asking when deciding what to stock and Neil Stewart of Dairy Crest may have the answer.
Mars Mud Pie

Mars backs frozen treats

Branded desserts that hit the spot

Oatfully big prizes

QUAKER Oats has hit the ground running in 2018 with the launch of the brand’s biggest ever on-pack promotion.

Drinks up in the morning

Breakfast drinks had a spectacular 2017 according to Refresco, with volume sales up by 37.7% on the previous year.
Magnum range

Indulgence the name of the game

INDULGENCE is at the heart of the latest launch from Magnum as the Unilever-owned ice-cream brand extends its tub range with the roll out of a Chocolate & Hazelnut Praline flavour

A thirst for good value

Scottish Grocer spoke to drinks firms to see how price-marked-packs can affect sales.

Exquisite style

FENTIMANS has overhauled its image with a rebrand across its range of premium mixers and soft drinks.

Bear’s big break

CHILDREN’S snacking brand Bear Nibbles has launched its first-ever campaign on mainstream TV, bringing the on-pack character of Bear into the real world.

Sweet ad

CONFECTIONERY firm Storck has launched a £4m national TV campaign for Werther’s Sugar Free.