Shouting about low sugar
REFORMULATION is at the heart of the latest marketing campaign for Capri-Sun.
Coca-Cola European Partners (CCEP) is investing in a nationwide Capri-Sun advertising campaign to...
Carabao’s £1m competition
Energy drinks brand Carabao is launching a new on-pack promotion that will give consumers a chance to win a share of £1m.
The scheme –named...
Summer facelift for Dyna Stix
DEXTERS Dyna Stix will receive a facelift this summer as parent firm Kervan Gida plans to revamp the brand in August.
In a change from...
Knorr goes organic
ORGANIC is the name of the game at Knorr as the brand rolls out a new range of liquid stock and stock pots.
The new...
Doritos makes it a double
TORTILLA chip brand Doritos is mixing things up with its latest launch, Doritos Collisions, bringing together two flavours in one bag.
Available in two varieties...
Tennent’s extends rugby partnership
TENNENT’S lager has stepped up its investment in Scottish Rugby with a new seven-figure sponsorship deal that sees the brand take on naming rights...
Healthier snacks in a sachet pack
Fruittella brand owner Perfetti van Melle has launched a new low-calorie sachet range targeted at health-conscious consumers.
The new format is available in two flavours,...
Takes the cake
BURTON’S Biscuit Co has hitched its wagon to the teacake category with its latest piece of NPD
Tractor talk
SALAD brand Florette is putting its animated tractor back on TV this summer
New generation in wine deal
WHOLESALER New Generation McKinley has signed a deal to distribute Argentinian wine brand Pyros in the UK
Sandwiches on the beach
THE limited edition Urban Eat Coronation Chicken Sandwich is back until 19 August
In a frenzy for new flavours
HARIBO has introduced new variants of its top-selling Starmix and Tangfastics sweets
Cash for champions
BRITISH Athletics and Spar have launched a campaign to support community sport
Look on the bright side
IRISH cider brand Magners has launched a new marketing campaign that encourages consumers to ‘Think 100% Irish
Selected for hero status
LANDMARK Wholesale has unveiled a six-strong range of own-brand products it is calling hero products
Nutrition from nature
NUTRITION brand Tribe has given its portfolio a packaging portfolio refresh and launched a new performance and hydration product, Hydrate
