DEXTERS Dyna Stix will receive a facelift this summer as parent firm Kervan Gida plans to revamp the brand in August.
In a change from their current flat box packaging, Dyna Stix will now be available in a vertical unit that means they can be hung on hooks or directly onto shelves. It’s hoped the new look will help the sugary sticks stand out on the shelf, with the packaging also getting upgraded to enhance the brand.
Paul Simpson, commercial director, Kervan Gida, said: “This redesign is great news for consumers looking for a high-quality, affordable sweet treat and for retailers looking for a reliable, attractive product that is sure to fly off their shelves. This comes as part of a brand revamp, which also includes exciting NPD that is due to be announced shortly.”