Big friendly cake
CAKE brand Mr Kipling has introduced a Roald Dahl themed range for summer
Sweet new expression
HARIBO has extended its range with the addition of the soft-textured Squidglets
Sharing a laugh in refreshing new ad
FRUIT flavoured still drink Oasis is using parody to introduce a light-hearted element to its latest advertising campaign
Juice gets the Mojo working
ADULT soft drink J2O has created a cockney alpaca character called Mojo to spearhead its latest marketing campaign
Breakfast choc full of protein
WEETABIX has extended its range of Protein loaded cereals to include a new Chocolate Chip variant
The price of value
SPAR Brand has relaunched seven of its standard cooked meat lines with revamped packaging to highlight its value and quality
Hop to it for adventures
ADVENTURE is the name of the game for Cadbury Dairy Milk Freddo this summer
Cereal lover
KELLOGG’S has teamed up with ITV’s Love Island for an on-pack promotion
Focus on fun
A new campaign from Vimto is designed to appeal to 15 to 19 year olds
Papers update
ROLLING papers brand Rizla has been given new packs
Recreating a night out
THE choice between a night out and a night in is often decided on cost and Global Brands has suggested retailers can improve their off-sales performance by catering to the big night in
Summing up home choice
Figures reveal potential of snacks
Display a huge deal for BNI
SNACKING in the evening is a ten-figure business in Britain, according to confectionery giant Mondelez
Show it to sell it
BIG night in shoppers are impulsive, so if retailers want to extract as much basket spend as possible from these customers then visibility needs to be a key consideration
RTDs in a mix up
MIXING up the RTD category, WKD brand owner SHS Drinks has launched a new range of canned cocktails
Big birthday for Swizzels
90 years of confectionery success
