Philadelphia sets out to cause a midweek stir
PHILADELPHIA’s Simply Stir range features in a new TV advert as part of a £1m campaign.
The 20-second ad follows a couple making time to...
Jack Daniel’s & Coca-Cola gears up for summer parties
Consumers and retailers stand the chance to win big in CCEP's new promotion for its ARTD brand Jack Daniel's & Coca-Cola.
Widening the soft approach in store
SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
Single-serves at 10% and growing
THE importance of single-serve cakes is demonstrated in the latest market statistics according to Lisa Boswell, marketing manager at CSM Bakery Solutions.
She said: “Total...
Glencadam Distillery unveils exclusive dram
Glencadam Distillery has launched an exclusive 27-year-old Oloroso sherry cask finish single malt – Glencadam Reserva de Jerez – which is limited to just 1,691 individually numbered bottles and comes with an RRP £700.
Marvellous mallows join the team
THE latest addition to the Cadbury Dairy Milk Marvellous range combines marshmallows, jellies and shortcake biscuit pieces.
Rocky Mallow Road is available in 180g and...
McCoy’s builds on the Epic Eats in new promo
KP Snacks has expanded on the McCoy's Epic Eats range with the addition of two new American inspired flavours and a new prize promo to drive up sales.
AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Wake up your iced coffee sales with Jimmy’s
Earlier this year, Jimmy’s expanded its SlimCan range with a 250ml PMP format which rolled out exclusively across the convenience and impulse channel.
Standing up for sweets
CONFECTIONERY company Hancocks has launched a new stand for its Kingsway pick & mix range.
It features side graphics as well as a header and...
Dealing in the year
Price-marked packs have become hugely important to many c-stores. But brands, wholesalers and retailers have been adding tools and techniques to the basic PMP...
WKD expands on X range of drinks
Caffeinated RTD drink WKD X has rolled out two new flavour variants to its core range alongside the first dedicated media campaign for the sub-brand.
Getting together
BIG sporting occasions like the Olympics and Euro 2016 this summer could increase demand for snacks and other big-night-in products says Kim Burgess, head...
Chicago Town expands on frozen dessert range
Chicago Town has helped to add in extra excitement for consumers' pizza nights in with the launch of two new frozen desserts options.
Baby cheeses aim for the back of the net
SNACK cheese brand kicks off its activity for the forthcoming summer of sport this month with the ‘Celebrate every goal’ campaign on its Mini...
Rowntree’s celebrates with new Jelly Tots Tangy launch
Classic confectionery brand Rowntree's Jelly Tots has kicked off a landmark year of celebrations for the brand with the launch of its Jelly Tots Tangy.
