Scoring with NPD
WEETABIX has launched a new cereal range – Weetabix Melts.
Fresh packaging for Blu
Imperial Tobacco has launched new, enhanced packaging for its vape brand Myblu.
On air with Tyrrels
Crisp brand Tyrrels is taking to the airwaves as part of its new campaign.
The round pound wins
Shoppers continue to love the round pound and Matt Smith, marketing director for Tayto Group, reckons the format will play an important role this Christmas.
A wine’s best friend
CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK.
Dogs are front and centre on the packaging for Leaps...
PMPs fuel crisp growth
PRICE-marked packs are driving growth in crisps and nuts, according to Guy Harvey, impulse controller for PepsiCo.
Boozy treats for Christmas
German biscuit brand Bahlsen has added some booze to its range with the launch of festive SKUs in time for Christmas.
Tropical twist
DIAGEO has given its Gordon’s Gin brand a tropical twist with the launch of a fruity new variant in time for the summer.
Millennia of tea expertise
Yogi brings Indian heritage to c-stores
Prominent local provenance
BROADLAND Drinks is keeping an eye on the future with a rebrand for Three Mills wine.
Talented duo join Geeta’s
INDIAN food brand Geeta’s has bolstered its sales and marketing team with two appointments, both of whom bring a wealth of FMCG experience to their new roles.
Final push to sign a Gary
HAVING failed to sign Gary Lineker, Brew City is on the hunt for another Gary before the transfer window closes.
Additions to the bakery
BAKED by Rich’s has teamed up with Nestle Professional to launch three cookie flavours in the convenience channel.
Big can focus is paying off
ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
Diet Coke celebrates 40th birthday in style
SUPERMODEL Kate Moss has brought her creative talent to Diet Coke for the launch of a new marketing campaign for the brand.
New Bar for vaping
DISPOSABLE vape brand Geek Bar has launched a new range of vapes.
