Shaw shows the way
Dundee sweet shop owner Derek Shaw has helped Mackie’s of Scotland create its first new chocolate bar in six years
Big spend on Revive
Lucozade Revive will be appearing across social media, digital and outdoor advertising sites as part of a new £2 million marketing investment in the brand
Coke gets creative
Coca-Cola has launched a new campaign which focuses on the non-verbal reactions when consumers drink a coke.
Sport and Vinegar
BURTON’S Biscuit Co has given its Fish ‘N’ Chips Salt & Vinegar snack brand a packaging refresh, to coincide with the busy sporting calendar of the next few months.
An energetic campaign
Suntory Beverage & Food has launched a new marketing campaign to support its Lucozade Energy range
New flavour in cola aisle
Pepsi Max has added lime to its flavour portfolio
New packs offer more clarity
ECHO Falls Fruit Fusions range has a new look.
The revamped packaging uses colour coding to differentiate between the range’s two ABV levels, 5.5% and...
Demand for Low Calorie
HEALTHIER options are high on the agenda, even when it comes to snacking, according to Graze.
Sharing a cuppa
Consumers can help to show loved ones they care through Tetley’s new on-pack promotion.
Food to go ready for a comeback
RETAILERS should expect a revival for food to go in 2022, according to KP Snacks, which should be good news for retailers and suppliers.
Yakult lends a hand
Yakult has joined forces with the Royal Voluntary Service, with the probiotic brand supporting the charity’s ‘Stay safe, warm and well’ campaign this winter.
Focusing on convenience
Hamilton based ice cream maker Equi’s has been gaining serious ground in the convenience channel.
Seltzers soaring with Millennials
LOW and no alcohol options appear to be gaining ground in the on and off trades, with RTDs and hard seltzers being no exception.
Minted with Trebor
Consumers could be in with the chance to win £10,000, as part of a new campaign for Trebor mints.
A special dram from Crabbie
EDINBURGH-based whisky brand John Crabbie & Co has released a new 22-year-old expression.
Brew up sales
ENTERTAINMENT is at the heart of the big night in occasion for many consumers, so retailers need to ensure they’re keeping an eye on the calendar.
