Pack shots of Red Bull Winter Edition Iced Vanilla Berry 250ml cans as well as the four-pack format.

Red Bull has an icy new flavour in Winter Edition

Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.

New look from Howell’s

Northern Ireland-based Irwin’s Bakery has spent £40,000 to rebrand its Howell’s Handmade range of cakes and biscuits. The project included the purchase of a labelling...
Pack shots of Chupa Chups Advent Calendars.

Chupa Chups counts down with new Advent Calendar

Confectionery brand Chupa Chups has unveiled its new advent calendar, complete with 24 daily surprises throughout the advent season.

Breakfast thoughts

THINK Food To Go. Many research studies point to increasing incidence of people breakfasting while commuting or when they reach an office desk. If...
Promotional image of the collaboration between Fairy Non Bio and Paddington in Peru, featuring new limited edition packs with the Paddington character and Fairy Baby character with text that reads #LoadsOfKindness.

Fairy cleans up with Paddington

British household cleaning brand Fairy Non Bio has teamed up with the nation's favourite bear Paddington to help spread kindness in a new social media campaign.

Pop goes the snack habit

Crisps lose market majority status as popcorn and other snacks pile the pressure on in the snacks world BRITONS love a snack but two recent...
Pack shots of Paramunt Cigarettes.

Imperial rolls out new Paramount cigarettes

Value cigarette brand Paramount has rolled out to UK, following a successful launch for the range in the German tobacco market.

Green for go

Fife retailer Harris Aslam thinks it’s essential for a c-store to have a point of difference – Greens of Markinch boasts several. GREENS of...
Pack shot of Nanna Tate Potatoes.

From Nanna to the family table

Potatoes supplier Branston has introduced the new Nanna Tate potatoes brand, claiming to deliver a nostalgic touch for plenty of families across the UK.

Breakfast making a break?

WINTER is coming, and not just in the fantasy TV series Game of Thrones. The colder months are usually good ones for sales of...
A bottle of Jameson Triple Triple Chestnut Edition is on a table as a person pours out a measure of the whiskey from a jigger into a glass with ice with a vase filled with flowers on the table and a bowl of strawberries.

Jameson whiskey unveils new tipple in time for St Patrick’s Day

Irish whiskey brand Jameson has unveiled a new whiskey in time for St. Patrick's Day with the launch of its Triple Triple Chestnut Edition.

Time to innovate

THE main reasons shoppers like price-marked packs are that the pricing is clear and transparent, they look like a special offer, they provide better...
Pack shot of Peroni Nasto Azzurro 10-pack of cans.

Peroni shakes up segment with new can format

Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.

Pops that crunch

KELLOGG’S has launched Coco Pops Granola – combining clusters of puffed rice  and wholegrain oats with wheat cereal shapes – with the aim of...
Pack shots of Walkers Heinz Tomato Ketchup crisps and Walkers Lea & Perrins Worcester Sauce.

Walkers Tomato Ketchup and Worcester Sauce flavours return

Walkers has collaborated with Lea & Perrins and Heinz on a saucy flavour comeback with the return of its Worcester Sauce and Tomato Ketchup flavours.

Savoury success

CRISPS are a snack staple in Scotland’s convenience sector and for good reason. With customers continuing to grab bags when they’re on the go or...