Café Crème renamed

STG UK has overhauled its Café Crème cigar brand by giving it a new name
Promotional image for the Smint 'Refresh and Reset' 2026 campaign.

Smint offers a Refresh and Reset in new campaign

Perfetti Van Melle has unveiled a new campaign for the Smint brand in an effort to cement its leading position in the category.

Chance for stores to snap up a prize

Boost launches 12 for price of 10 promo alongside one litre for £1 PMP release running through April
Promotional image of the UK launch for Modelo Especial with people gathered round a campfire with a bottle of the beer rising out of the flames.

Modelo Especial launches across the UK

Mexican lager brand Modelo Especial has hit shelves across the UK as Budweier Brewing Group brings the beer to the off-trade for the first time.

Cake is no yolk

Aryzta Food Solutions has launched its new Otis Cracked Egg Muffin .
Pack shots of Aperol Spritz To Go cans.

Aperol Spritz moves to new canned format

The iconic cocktail serve the Aperol Spritz has rolled out into a canned format for the first time as Campari Group introduces its Aperol Sprits To Go cans.
Flora packaging

Flora goes vegan

POPULAR spread brand Flora has reformulated its recipe to make it officially vegan-friendly
Pack shots of Weetabix Crispy Minis Chocolate Chip 850g Mega Packs.

Weetabix Minis introduces new 850g Mega Pack

Cereal brand Weetabix Crispy Minis has launched a new 850g format pack with its Mega Pack, offering shoppers more servings in a convenient pack.
Walkers Better for You range

Flavour guaranteed

WALKERS has launched its first ever taste guarantee promotion across its ‘Better For You’ portfolio.
Lagerita, from The Drinks Bureau, combines lager with margarita and has been launched in time for BBQ season.

The Drinks Bureau launches Lagerita

Fun RTD cocktails maker The Drinks Bureau is shaking things up with the UK’s first canned alcoholic Lagerita in grocery – with lager meeting margarita in "one seriously refreshing" can.

Sip sip hooray for vegan wine

Wine might seem suitable for vegans, but many are filtered through egg whites, gelatins, or other animal-based products .
Promotional image for Lipton Iced Tea 2026 competition.

Lipton kicks off new summer campaign

Iced tea brand Lipton has kicked off its first ever on-pack promotion for the summer months offering the chance to bag hundreds of music themed prizes.
golden-wonder-light-and-loaded

A lighter way share snacks

Tayto launches lighter Golden Wonder .
Endurance athlete Russ Cook stands against a blue background wearing a Bulldog Skincare branded top.

Bulldog marks sponsorship of IronMan with Russ Cook

Endurance athlete Russ Cook has partnered with Bulldog Skincare as part of a new content series to showcase his training to take part in IronMan Leeds.
A picnic scene with variety packs of Swizzels sweets, a picnic blanket, a basket, sunglasses, a water bottle and an insulated bag with the Swizzels and Day Out With The Kids logo on the front of it.

Swizzels launches Day Out With The Kids promo packs

British confectionery brand Swizzels has unveiled a new on-pack promotion with Day Out With The Kids offering shoppers the chance to bag discounts on family days out.
fruit-shoot

Fruit shoot for the sky

Britvic has launched a new on-pack promotion across its Fruit Shoot brand