Irn-Bru lighting up Scotland
AG BARR has stepped up its Irn-Bru marketing activity ahead of the premiere of its new festive advert by turning some of Scotland’s iconic...
Global Brands bolsters pre-drinks with Quadz
Drinks giant Global Brands reckons it can shake up pre-drinks with the introduction of Quadz that has been designed with the occasion in mind.
Transformicana
Tropicana has extended its Essentials range with a new flavour ‘Immune Support’
Pukka relaunches handheld Slices range
Chilled baked goods brand Pukka has unveiled a bold rebrand for the handheld Slices range complete with new looks on pack along with new flavours.
Mini Babybel has big heart
Bel UK has released limited-edition Comic Relief packs of Mini Babybel that donate 5p to Comic Relief for every one sold .
Imperial Brands launches new Blu Max 6000 vape kit range
Nicotine product firm Imperial Brands has introduced a new higher puff count vape device with the Blu Max 6000 device range.
Health on the brain
Shoppers seeking out quality biscuits and cakes but without waistband punishing calorie count
Chance to bag £200 with Tango Sours competition
Drinks giant Carlsberg Britvic is offering five retailers the chance to bag £200 in cash as part of a new competition with the Tango Sours range.
Compostable porridge pack
PORRIDGE oats brand Stoats has revamped its packaging across its portfolio.
Finsbury unveils first Hello Kitty celebration cake
Baked goods firm Finsbury Food Group has unveiled its first-ever Hello Kitty celebration cake to tap into the demand for the popular character.
Selling like hot cakes
Spar has added nine new products to its range of cakes and biscuits
Lightening the cider market
Heineken cuts the sugar in its range .
Muffin compares
You can’t get much more summery than the latest NPD from Arytza Food Solutions: the limited edition Otis Pink Lemonade Muffin
Adventurous breakfast
Scottish porridge brand Hamlyns has been offering shoppers the chance to experience time-travelling thrills in high definition through an on-pack competition in partnership with Sony Pictures.
The proof is in the packet
Rustlers is running a new on-pack ‘taste challenge’ promotion in a bid to prove the quality of its All Day Breakfast Sausage Muffin .
Oreo seeks new young biscuit fans
THE everyday treat category is currently the largest sub-category in sweet biscuits, but it won’t be able to maintain growth unless it is attracting...








































