Family first for cider ad
Thatchers cider has returned to TV screens with a new marketing campaign
Playful promotion
Oreo is the focus of a new digital campaign aimed at celebrating the ways consumers have connected with each other during lockdown.
Success for Wooha
Scottish independent brewer Wooha had been celebrating success for its Hop Pinata IPA, which scooped the bronze award at the Scottish Beer Awards 2020
Spuds shed plastic
Packaging changes at Scotty Brand have resulted in a reduction of almost 27 tonnes of plastic in the last year
Walkers takes new approach
Pepsico has updated the Walkers range in convenience, with the launch of a new category strategy for symbols and independents
A whisky mix
A new single malt whisky designed for mixing has been released by Glenmorangie distillery
BAT rolls out new pouches
British American Tobacco UK is looking to tap into demand for nicotine pouches with its latest launch.
Letting the public decide
Cadbury has unveiled the three finalists in its Dairy Milk inventor competition.
Bars mix it up at breakfast
FOLLOWING a successful launch in the US, Nature Valley has brought its ‘Full Mix’ bars to the UK.
Available in Peanut Butter & Blueberry and...
Looking for value after lockdown
IN times of economic uncertainty, with many households fighting through the financial headwinds of the pandemic, frozen and chilled PMPs represent value to consumers.
Striking the right balance
Now that lockdown restrictions have eased, retailers should adapt their cake range to reflect changes in consumer behaviour.
Hitting the right notes
LIDL has been inviting consumers to pair the flavour notes of its Ben Bracken 18-Year-Old single malt with a bespoke music playlist.
The 43% ABV...
Breakfast bakery is big business
According to NielsenIQ Scantrack data for the year to 4 December 2021 (excluding the discounters) breakfast bakery products were worth £599 million in the UK, growing at 6.9% – a £38.7m uplift on the previous year.
St Patrick’s Day push
Pernod Ricard has launched a new Jameson Irish Whiskey campaign in time for St Patrick’s Day, on 17 March.
A facelift for Ferrero packs
Ferrero has revamped its Easter range, rolling out new looks across its brands and introducing more sustainable packaging.
Caramilk buttons up for spring
Cadbury Caramilk is available in a new hanging bag format from this month.
