Ploughing on with new packs
PREMIUM crisp brand Fairfields has a new look thanks to a packaging overhaul with provenance at its heart
The Famous Grouse flies with Martin Compston in new campaign
Whisky brand The Famous Grouse has brought in Line of Duty star Martin Compston to front its new Scottish Rugby campaign in time for the Six Nations.
Cadbury’s creation campaign
CHOCOLATE fans are being given the chance to create their very own Dairy Milk variant, with the potential to see their bar come to...
Mentos builds impulse sales with Feeling Berry Good single pack
Confectionery brand Mentos has unveiled a new single roll format for its Feeling Berry Good flavour following its sharing bag launch in 2025.
You can put a price on your health
Castillo claims the rise in fitness bloggers and online celebrities has lead to more consumers than ever aiming to make healthier consumption choices, with protein proving to be particularly popular .
Mentos taps into sour candy demand with Sour Tones
Confectionery brand Mentos has tapped into the sour candy opportunity across the confectionery category with the launch of Sour Tones.
Making it on to most lists
BREAD appears on more shopping lists than any other product, says Warburtons, quoting Shopper Intelligence research from 2016.
It says wrapped white bread continues to...
Robinsons unveils new Star Wars flavours
Soft drinks brand Robinsons has unveiled a new limited edition range of drinks inspired by the upcoming film Star Wars: The Mandalorian and Grogu.
Putting a twist on energy drinks
Rockstar Twister offers a full flavour hit at only 25 calories per 100ml
Madrà Excepcional unveils new Limón beer
Spanish-style lager brand Madrà Excepcional has unveiled its new Limón variant, blending the lager together with natural lemon flavourings.
Brewers secure cash
SCOTTISH alcohol-free beer brand Days has kicked off 2022 in a strong position – after successfully raising £1 million in funding.
Deli Kitchen undergoes major rebrand
Well-known flatbread brand Deli Kitchen has celebrated the 10th anniversary of its launch into supermarkets with a major refresh.
Pop goes the veg crisps
Mackie’s, Wholesums comes with the promise of a filling snack with less than 87 calories per bag .
Florette bolsters independent support with PMP range
Bagged salad brand Florette has introduced its first range of PMP packs in a bid to drive up additional sales across the convenience channel.
Not dodging a challenge
Rather than be pushed out by newcomers, Burton’s response to growing health concerns has been to focus its agenda on sugar and calorie reduction
Sour Patch Kids and Maynards bring tropical vibes
Mondelēz International has unveiled a trio of NPD for its sugar confectionery brands with new Sour Patch Kids and Maynards Bassetts flavours.
