Ready for bake off
A tempting in-store bakery display could boost passion for pastry
Andy Murray steps into coach role in Walker’s Shortbread campaign
Former tennis ace Andy Murray has taken on a new role on the court as the 'Spectator Coach' as part of Walker's Shortbread's latest marketing campaign.
Fruit infusions for vodka giant
IN time for the summer, Diageo has launched a new infused range under its Smirnoff vodka brand.
Ben & Jerry’s spreads community spirit with retailer giveaway
Ice cream firm Ben & Jerry's is offering independent retailers the chance to win a summer picnic event for their local community in a new exclusive competition.
Ambient move for veggie brand
Quorn has expanded into ambient territory with the launch of a new internationally inspired range .
Stoats takes pride in local roots
Heritage and provenance sit at the heart of the Stoats porridge oats brand as the firm has set out why being a proud Scottish business sets it apart from its rivals.
C-stores thrive on last minute
Retailers can target impulsive socialising .
HP gets scaffolding
With Big Ben currently undergoing renovation work until at least 2021, HP's packaging has been refreshed in line with the changes
Have it any way you like
Shoppers could have Weetabix on the brain thanks to the revival of the brand’s Any-Which-Way-A-Bix campaign.
A new star of gaming
Rockstar Energy has teamed up with Xbox to launch an on-pack promotion for the release of new game Gears 5 .
Treats still top in Scotland
Biscuits are in above-average growth in Scotland with sweet, chocolatey treats the category’s star performers
SCOTLAND’S total take-home biscuit category is now worth £271m, according...
Umbrella brand changes climate
THE company behind McVitie’s and Jacob’s – United Biscuits – is now well into major activity, said to be worth £22m, that has seen...
Vegetarian celebration
Linda McCartney’s has launched a range of festive treats
Walkers support for PMPs
Crisp brand Walkers has increased the case size of its price-marked packs from 12 to 15 packs per case.
Med for gin
GIN brand Gordon’s has added a taste of the Mediterranean to its latest summer variant.
Beer gets a boost
JAPANESE beer brand Asahi Super Dry is the subject of a new digital campaign launching in May
