Walkers kicks off Fifa World Cup with on-pack promo
PepsiCo has kicked off excitement for the upcoming Fifa World Cup 2026 tournament with a new on-pack promo across its Walkers MAX range.
Rowan Glen ramps up activity
SCOTTISH dairy brand Rowan Glen has its sights set on every part of the day as the brand looks to position the category as ideal for other ocassions - not just breakfast.
Festive snacking tips from Taylors
Crisps are an absolute must-stock for retailers during the festive season and Scottish brand Taylors Snacks has been offering advice to convenience store bosses on making the most out of the category.
Show it to sell it
BIG night in shoppers are impulsive, so if retailers want to extract as much basket spend as possible from these customers then visibility needs to be a key consideration
Just the bear neccesities
Snack brand Pom Bear has returned to TV screens with a new advert that emphasises its free-from credentials .
Scots buy more bread
SCOTTISH shoppers make on average two trips a week to buy bread products which is 10 more trips over the course of the year...
Irn-Bru lighting up Scotland
AG BARR has stepped up its Irn-Bru marketing activity ahead of the premiere of its new festive advert by turning some of Scotland’s iconic...
Transformicana
Tropicana has extended its Essentials range with a new flavour ‘Immune Support’
Mini Babybel has big heart
Bel UK has released limited-edition Comic Relief packs of Mini Babybel that donate 5p to Comic Relief for every one sold .
Health on the brain
Shoppers seeking out quality biscuits and cakes but without waistband punishing calorie count
Compostable porridge pack
PORRIDGE oats brand Stoats has revamped its packaging across its portfolio.
Selling like hot cakes
Spar has added nine new products to its range of cakes and biscuits
Lightening the cider market
Heineken cuts the sugar in its range .
Muffin compares
You can’t get much more summery than the latest NPD from Arytza Food Solutions: the limited edition Otis Pink Lemonade Muffin
Adventurous breakfast
Scottish porridge brand Hamlyns has been offering shoppers the chance to experience time-travelling thrills in high definition through an on-pack competition in partnership with Sony Pictures.
The proof is in the packet
Rustlers is running a new on-pack ‘taste challenge’ promotion in a bid to prove the quality of its All Day Breakfast Sausage Muffin .
