Pack shots of Nordic Spirit Frosty Mint Max including a top down view as well as look of each part of the nicotine pouch pack.

Max tastes for nicotine pouches from Nordic Spirit range

JTI UK has unveiled its strongest nicotine pouches to date for the Nordic Spirit brand with the launch of the new Frosty Mint Max variant.
Hovis

Taking the soft approach to sales

NEW packaging has been introduced to highlight the new recipes of Hovis Soft White and Best of Both loaves. The revamp is also being supported...
A woman wearing Reindeer antlers holds a pack of Puffin Poo and Reindeer Poo chocolates standing inside a Scotmid store.

Scotmid scoops up Reindeer Poo treats from Shetland

Shetland delicacies Puffin Poo and its seasonal sister Reindeer Poo have landed in Scotmid stores across the country, driving up further local choice.
PMP products

Catching the eye for value

PMPs save time for retailers
Pack shots of Rubicon Still Tropical bottle, Rubicon Still Tropical carton and Rubicon Sparkling Berry Burst bottle.

Rubicon unveils brand refresh and NPD

Exotic fruit juice brand Rubicon has unveiled a complete brand refresh across its range along with two new flavour variants across its Still and Sparkling drinks.

Tennent’s extends rugby partnership

TENNENT’S lager has stepped up its investment in Scottish Rugby with a new seven-figure sponsorship deal that sees the brand take on naming rights...
Pack shots of Red Bull The Spring Edition Cherry Sakura with a four pack format of 250ml cans as well as a 250ml £1.75 PMP can.

Red Bull unveils Cherry Sakura Spring Edition

Energy drinks brand Red Bull has unveiled its new Spring Edition variant with the new Cherry Sakura flavour, driving up demand for cherry flavours in soft drinks.

Exclusive bottle

Soft drinks giant Britvic has launched a new Robinsons flavour that is exclusive to the wholesale channel
Billy Monger, former F1 driver, sits in front of a life-sized chocolate F1 car with the KitKat logo on it and the starting line of Silverstone Circuit.

KitKat revs up for F1 season with life-sized chocolate car

Chocolate bar brand KitKat has kicked off its partnership with motorsport tournament Formula 1 by unveiling its own life-size chocolate F1 car.

Walkers gets ink in new campaign

Crisp brand Walkers has launched a TV advert to support the release of its six ‘regional’ flavours
Pack shots of two litre Diet Coke bottle, Diet Coke 500ml bottle and 330ml Diet Coke cans with the Devil Wears Prada 2 on-pack promotion.

Diet Coke debuts new Devil Wears Prada 2 design

Drinks giant CCEP has taken the Diet Coke brand to the runway with its new collaboration with upcoming film The Devil Wears Prada 2.
Mug Shot Roast Chicken

Soup in a mug? Give it a shot

SYMINGTON’S has expanded into the instant soup market by extending its Mug Shot range
Pack shots of McVitie's Hobnobs Oaty Crunch Creams.

McVitie’s expands Hobnobs with new Oaty Crunch Creams

Biscuits brand McVitie's Hobnobs has launched a new indulgent sandwich biscuits with its new Oaty Crunch Creams range.

PMPs key in convenience

Soft drink shoppers will look for PMP
Pack shots of new 9-pack formats for BEAR fruit snacks.

BEAR rolls out larger pack formats

Fruit snacks brand BEAR has unveiled its new, larger pack format with nine packs of its Fruit Splits or Yoyos snacks to appeal to busy family lifestyles.

Bowled over

Nestle has released a new cereal format set to make life even easier for busy consumers .