A Virtuous Vodka launch from Sweden

Swedish vodka brand Virtuous Vodka makes its way to UK markets as Love Drinks builds on its distribution range with its first ever vodka brand.

The cold advantage

THE recession-prompted trend towards entertaining at home still presents a great opportunity for small retailers in 2013, despite an absence of sporting events on...

Celebrations with Thorntons

Finsbury Food Group has rolled out new additions to its Thorntons range of cakes as the firm anticipates a greater uptake in indulgent variety for the category.
Border Biscuits group

Ring the bells for biscuits

BISCUITS can bring festive cheer this Christmas according to Border Biscuits, with the firm suggesting premium treats are well placed to help retailers cash in on the season.
Big night in

Still a big night deal? SG spotlight

The big night in has been a defining trend of the recession, when staying in became the new going out. Can stores hold onto...

Bisto has a banger in its new Sausage Gravy

Premier Foods has launched its new Bisto For Sausages Gravy Granules in a bid to capitalise on the rising demand for 'bangers and mash' dinnertime occasions.

McVitie’s kicks off Great Biscuit Break

Global snacking firm Pladis has kicked off a new promotion for the McVitie's biscuit range with prizes up for grabs for both retailers and consumers.

Pots of demand

Scottish dairy brand Rowan Glen has launched two new ranges of high-protein yogurts that feature zero added sugar. Commercial manager Donny Gillies said: “The Pots of...

Pepsi charges up a new blue flavour

Britvic is set to super-charge sales this summer with the launch of new Pepsi Electric, a sugar-free limited edition blue cola variant of the popular drink.

Social media and student route to sales

SOCIAL media allows consumers to talk directly to brands and gives brands the chance to respond in a familiar, friendly setting, says Maurice Newton,...

Tango unveils its new Outrageously Orange ad

Tango Orange is back on the TV for the summer months as Britvic unveils its new multi-million pound marketing campaign 'Outrageously Orange'.

Festive to go

SANDWICH and wrap brand Urban Eat has five new limited-edition products for shoppers this Christmas. The new range features the Turkey Feast Sandwich and Brie...
Graham's Family Dairy Greek Yoghurt pouches including Honey, Natural and Strawberry flavours.

Graham’s goes Greek in new pouches

Graham's Family Dairy is out to drive the demand for natural snacks products with the launch of its new Graham's Greek Style yoghurt pouches.

Spreading the word on a good butter range

IRISH folk legend The Butterman is back, thanks to Adams Foods and its Kerrygold brand. The TV ad, introduced last year...
Lifestyle image of packs of Fairfields Farm crisps lying on top of checked blanket.

Fairfields Farm grows into a new look

Fairfields Farm has unveiled the new look for across its crisps packs, highlighting a stark move towards a sustainable pack with a fresh new design.

On your marks

WHILE recent years have seen a proliferation of price-marked packs across many categories, soft drinks remains one of the areas where they appear most...