Micro monkey aims to create a TV buzz
RUSTLERS is spending £1m to put a monkey on TV.
The hunger monkey features in the four-week advertising campaign which will run from late November...
Fanta on tracks for new Beetlejuice ad
CCEP GB has kicked off the next step in its partnership between Fanta and Beetlejuice Beetlejuice with a new multi-channel ad campaign.
Spreads marked for convenience
DAIRY Crest is putting more sizes of two of its biggest spread brands, Utterly Butterly and Country Life, which it says have...
WKD expands on X range of drinks
Caffeinated RTD drink WKD X has rolled out two new flavour variants to its core range alongside the first dedicated media campaign for the sub-brand.
Time to innovate
THE main reasons shoppers like price-marked packs are that the pricing is clear and transparent, they look like a special offer, they provide better...
Chicago Town expands on frozen dessert range
Chicago Town has helped to add in extra excitement for consumers' pizza nights in with the launch of two new frozen desserts options.
Changing to meet needs
THE Mintel research covered in our report on pages 66 and 68 shows that while some consumers have been buying into functional and energy...
Rowntree’s celebrates with new Jelly Tots Tangy launch
Classic confectionery brand Rowntree's Jelly Tots has kicked off a landmark year of celebrations for the brand with the launch of its Jelly Tots Tangy.
Pringles unveils new Flame Grilled Steak flavour
Sharing crisps brand Pringles is set to fire up the category this winter as it launches its Flame Grilled Steak flavour exclusively to the convenience channel.
School lunch drinks on a health kick
A back to school display of soft drinks, snacks and sandwiches can encourage incremental sales and push up profits, says Maurice Newton, sales and...
Kerrygold sweetens breakfast with new Sweet Spreadables range
Butter brand Kerrygold is set to elevate the morning meal with a sweet new addition for the breakfast table with the new Sweet Spreadable range.
Flavour of the future
Golden Wonder invests heavily in a fully flavoured push as Walkers admires brand giant’s sauce
DESPITE increasingly intense competition from a widening variety of snacks...
Bluey Ice Pops expands World of Sweets frozen range
Confectionery distributor World of Sweets has expanded on its range of licensed freezable products with its new Bluey Ice Pops.
Make sense of snacking
Firms offer advice on broad category
WHEN it comes to lunch, today’s consumer is faced with more choices than ever before, but so many SKUs...
Bladnoch gives a ‘dram back’ to encourage exploration
Bladnoch Distillery is offering consumers a chance to try before they buy with their whisky range in its new 'dram back' initiative.
Vitalite not shy about trying something new
Hint of coconut extends dairy free spread range
DAIRY Free spread Vitalite is now available with an additional taste of the tropics thanks to the...
