Smirnoff infusions

Fruit infusions for vodka giant

IN time for the summer, Diageo has launched a new infused range under its Smirnoff vodka brand.
A person holds cans of Vybey Collagen + Energy drinks in Lemon & Lime and Mixed Berry flavours.

Vybey moves to new market with Collagen + Energy drinks

Functional products brand Vybey has entered into the soft drinks market for the first time with the introduction of its new Collagen + Energy range.
spar-cake-and-biscuit-range

Selling like hot cakes

Spar has added nine new products to its range of cakes and biscuits
Pack shots of Foster's Classic Lager and Foster's Proper Shandy with the summer 2026 promotion.

Heineken rolls out new Aussie promo for Foster’s

Lager brand Foster's has unveiled a new on-pack promotion offering shoppers the chance to win a holiday to Australia to watch the darts.
kp-snacks-selection

Keeping track of the trends

KP Snacks eyes the big night in opportunity .
Packs of Aero Milkybar and Aero Milkybar Buttons are stacked on semi-circle shapes against a blue background with a white table.

Nestlé unveils new Aero Milkybar range

Confectionery giant Nestlé has unveiled a new collaboration between two of its legacy chocolate brands with the rollout of the Aero Milkybar range.
lucozade-love-island-advert

Lucozade cracks on

Lucozade Zero has teamed up with Love Island as its official soft drinks partner for 2019
Pack shots of Crispy M&M's Mini Santas sharing pack, Snickers & Friends selection box and Maltesers White box.

Mars Wrigley unveils new packs for Christmas

Confectionery firm Mars Wrigley has set out its stall for the Christmas season with the introduction of three new products to its line-up.
new-boost-advert

Giving sales a lift

Mondelez has invested £1m in a new advertising campaign for Boost+ Protein bars
Leading pie maker Pukka says its brand redesign will make it easier for shoppers to pick out their favourite recipes.

Pukka unveils pie range rebrand

Leading pie maker Pukka has unveiled its biggest brand redesign ever, with a bold new visual identity across its chilled range.
fulfil-chocolate-brownie

New bar is choc full of protein

Protein snack bar Fulfil has now added another variety to its lineup .
A bottle of Glasgow 1770 10 Year Old Peated Single Malt Scotch Whisky stands on a barrel with its outer packaging next to it with a nosing glass with the whisky inside.

Glasgow 1770 unveils first 10 Year Old peated malt

The Glasgow Distillery has rolled out its first 10 Year Old Peated Expression marking a decade of production for the peated Glasgow 1770 range.
Lucozade Energy Watermelon & Strawberry Cooler

Lucozade Ribena Suntory Encouraging NPD trial

Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format
Pack shots of Kings Sweet BBQ Beef Jerky, Classic Beef Biltong and Honey BBQ Beef Jerky.

Kepak brings Kings back to the table

Food-to-go firm Kepak has announced the return of the Kings brand to help match the demand found across the meat snacks category.
riverstone-combi-pouch

Rolling on the river

Imperial Tobacco has launched a new combi pouch format, which includes 30g of tobacco, 60 papers and 60 filters

The Laughing Cow unveils new Creamery range

Dairy products brand The Laughing Cow has expanded on its range with the introduction of its Creamery selection, delivering more choice to consumers.