BrewDog capitalises on a summer of football with new campaign
Scottish craft beer brand BrewDog has kicked off a massive new on-pack promotion in a bid to drive up sales throughout the summer months.
Premium at home
With instant coffee no longer quite cutting it for some, more of us are looking to create a premium ‘coffee shop moment’ while at home
7UP seeks to shake up summer with £5k cash prize
Soft drinks brand 7UP is set to bring a refreshing new campaign to the UK this summer and offer consumers the chance to win £5,000 cash.
A £25m brand ruffreshment
BUTCHER’S Pet Care has launched its first advertising campaign in five years, as it embarks on a £25m rejuvenation of the brand.
Rollover unmasks Spider-Man: Brand New Day promo
Hot food-to-go brand Rollover has partnered up with Sony Pictures with a new on-pack promotion for Spider-Man: Brand New Day.
To potatoes and beyond
Albert Bartlett potatoes has teamed up with Disney and Pixar to create a UK wide on-pack promotion .
Oreo rolls out new Cookie Dough flavour and sharing packs
Biscuit brand Oreo has unveiled a tranche of new packs including the launch of its new Oreo Double Creme Cookie Dough flavour.
A big campaign for the beautiful game
CCEP launches on-pack football promotion .
Madrà Excepcional seeks out a new Madrà Man
Spanish-style beer brand Madrà Excepcional has rolled out a new marketing campaign offering one lucky consumers to become the face of the brand.
Self serving focus brings in margin
Nisa showcases new developments for symbol retailers at its annual exhibition in the spring .
ScotGov backtracks on HFSS meal deal ban
The Scottish Government has backtracked on its controversial plan to ban meal deals in its proposals for restrictions on the promotion of food and...
Busy lifestyles support snacks
Brands ready to make the most of on-the-go demand
Beefing up with brand new jerky
Peperami has launched two new ‘Tender Jerky’ products
Baked goods set to rise
Analyst forecasts long term growth but warns there are still challenging times ahead
FOLLOWING another couple of years of modest growth, biscuits and cakes sales...
Mr Kipling’s makeover for a better life
THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
Crisps will make a packet
Sun Valley is now venturing into the crisps category with the launch of a new brand
