Electrifying new campaign
Lucozade has launched a new marketing campaign for its functional water brand, Lucozade Sport Fitwater
Keeps getting better
Carlsberg has overhauled its flagship Danish Pilsner beer with a series of ‘betterments’ that are designed to improve the consumer drinking experience .
KP gets more PMP
KP Snacks has added new flavours to its popular PMP range, as demand for price-marked formats continues to grow
Flavour guaranteed
WALKERS has launched its first ever taste guarantee promotion across its ‘Better For You’ portfolio.
Thousands of prizes on Irn-Bru packs
Shoppers have the chance to win thousands of Irn-Bru branded prizes ranging from beach towels and fanny packs to can coolers and eye-catching ‘Bru-nicorn’ lilos
Millions of opportunities
As well as savoury snacks, consumers enjoying a big night in will likely want to indulge their sweet tooth .
Busting out a new campaign
Coca-Cola European Partners (CCEP) has launched a multi-million-pound campaign to promote its flavoured Diet Coke range
Tea brand goes green
In a bid to improve its environmental credentials, Clipper Teas has released a fully recyclable tea bag envelope
All treat, no trick
The Otis Halloween Muffin from Aryzta Food Solutions UK will be available from this month .
Permission to munch
Permissibility and portion control, the growth of food-to-go, and increasing demand for savoury biscuits are all contributing factors argued to have had an impact...
Biscuits to go
On the go is the big trend in biscuits and sweet bakery lines, according to bake-off and thaw-and-serve products specialist supplier Aryzta Food Solutions.
Aoife Kenny,...
Getting bready for 2020
The last few years have seen wrapped bread decline in popularity, as people opt for more adventurous varieties.
Fake steak pie
Delice de France has started off 2020 with the launch of the vegan ‘Fake & Ale’ and Saag Mangalore Square Pies
Taking the biscuit
MALTESER fans can rejoice: the brand is now available in biscuit format for the first time.
Snack pack contains takeaway for a year
FREE takeaway meals will be on offer in the latest on-pack promotion from Golden Wonder.
Snacking with some Thai flavour
INTERNATIONAL inspiration is at the heart of the latest NPD roll out from Kettle Chips.
