Embassy changes price point
Imperial Tobacco has repositioned its Embassy cigarette brand, moving it from the premium price sector into economy
Weeknight warrior
SHOPPERS looking for a craft beer that won’t knock your socks off could be in luck as Camden Town Brewery has launched a new lower ABV brew.
An Irngetic new release – Irn-Bru Energy is here
The Scottish soft drinks market is set for a major shake-up after AG Barr announced the launch of Irn-Bru Energy
Phonomenal new recipe
Despite recording impressive growth over the last few years, premium instant noodle brand Mr Lees is not resting on its laurels .
Wholesome cider
Strongbow has relaunched with a new formula containing no artificial sweeteners, flavours or colours
NPD is knot to be missed
Flipz Salted Caramel combines the salty taste of pretzels with a salted caramel coating, in a 90g sharing pouch
May the Frubes be with you
Frubes will be renamed ‘lightsaber tubes’ as part of a collaboration between Yoplait and Disney’s Star Wars .
Japanese hit sweet is here
Costcutter Supermarkets Group has introduced top-selling Japanese sweet Hi-Chew to its stores in the UK in time for Christmas following a successful trial
Extended treats marked personal
BISCUIT fans have the chance to get their names on their favourites this Christmas thanks to United Biscuits.
Boxes of McVitie’s Victoria, Family Circle and...
More biscuit PMPs on the way
CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier...
Beating the menthol ban
The new Rizla Flavour Infusions range will provide menthol shoppers with their preferred flavour
Slashing prices
CCEP has reduced RRPs across take-home PMPs
Screen call from Mexico
MEXICAN flavours are in, according to KP snacks, and it is spending £1m in a bid to get its McCoy’s Muchos range a share of the spoils.
Low calorie cookies
Graham's has extended its low calorie ice cream range with the launch of a new Cookie Dough variant.
Wine gets a beach body
German wine brand Black Tower has a new look
A tasteful ad campaign
Premium soft drink brand Sanpellegrino has launched a new marketing campaign to accompany a packaging refresh for its Tastefully Right range.




































