Power category offering more

Manufacturers see biscuits as major snack food – already an impulse outlet success but with substantial scope for further growth, especially for on-the go. AS...
Advert for Swizzels Marvellous Mallows countline product with a pink and purple background with stars with a yellow bubble with the word New inside it.

Swizzels has a Marvellous new Mallow launch

Swizzels has marked its first new expansion in its Marvellous Mallows range with its new Countlines product, the first new launch since 2022.

Comfort cooking by the pot

UNILEVER UK has introduced a new Sausage Casserole flavour of Pot Noodle. The firm says the new line will help retailers take advantage of  what...
Pack shots of Takis PMPs including Dragon Sweet Chilli, Feugo and Volcano.

Takis builds distribution with new PMPs

Spicy snacks brand Takis is set to broaden its distribution across the convenience and independents sectors with the launch of its new PMP packs.

Straight to the sauce

Pesto producer Sacla’ is adding to the free-from category with the launch of new Bolognese Pasta Sauce and Besciamella Sauce for Lasagne. The two new variants...
Pack shots of £1.29 PMP Maryland White Chocolate Chip cookies.

Massive prizes up for grabs in Maryland of opportunity

Fox's Burton's Companies has kicked off a new retailer exclusive competition offering one lucky winner the chance to bag a year's worth of stock.

Kick-off for McCoy’s football league promo

Crisp brand McCoy’s is launching its second season as the Official Crisp Partner of the Football League with an on-pack promotion and marketing campaign. Kicking...
Pack shots of Squeaky Bean Crispy Bacon Style Strips.

Squeaky Bean brings home the bacon

Meat alternatives brand Squeaky Bean looks to fill a gap in the market for plant-based meat options with its new Crispy Bacon Style Strips.

Smoking out the Grouse

Whisky brand The Famous Grouse is changing one of the expressions in its range – The Black Grouse. From now on it will be known...
Promo of the return of KitKat Cookies & Cream two finger biscuits, with a pack shot of the multipack and unwrapped KitKat Cookies & Cream biscuits to the side against a red background. The text reads "Guess who's back?".

KitKat Cookies & Cream is back on shelves

Global confectionery firm Nestlé has relaunched its KitKat Cookies & Cream Two Finger bar to shelves, aiming to drive sales with the popular flavour.

Limited edition festive Coke bottle launched

COCA-COLA Enterprises has unveiled a new festive format and its ‘Give a little happiness’ TV advert with an aim to maximise sales over the...
Promotional image of Mily Way Milk Drinks cans with three of the cans against a starry background.

Milky Way expands in milk drinks

Mars Chocolate Drinks & Treats has expanded further on its range of canned flavoured milk drinks with the launch of its new Milky Way flavoured variant.

Best sellers add price attraction

Glen’s Vodka and its whisky stablemate High Commissioner are, says brand owner Loch Lomond Group quoting Nielsen research, already number 1 sellers in their...

Spending for the future

UPGRADED manufacturing facilities and updated packaging are among the plans for £4.3m worth of spending by Border Biscuits this year. In the factory, the upgrades...
Pack shots of Rizla Vintage Edition Medium Thin Green including three individual packs as well as a display box.

Rizla rolls back the clock this Christmas

imperial Brands has unveiled the latest limited-edition Vintage pack design for Rizla rolling papers, in a bid to drive up RYO sales this Christmas.

Moving softly into c-stores

BELVITA Breakfast’s latest product, Soft Bakes Choc Chip is launching in the convenience channel this month in single portion PMPs and non-PMPs. Available in...