Golden Wonder grows its £1 PMP range

Tayto Group explains why savoury snack brand is a must-stock for 2024

The Golden Wonder brand is expanding its £1 PMP range.
The Golden Wonder brand is expanding its £1 PMP range.

THE Tayto Group reckons it will help build profits across the snacking aisle in the new year with the launches in its Golden Wonder £1 PMP range.

The brand has introduced new flavours into this range, aiming to offer a great variety in both taste and texture to help suit different consumer demands, but for a consistent price.

The new launches have included the addition of Golden Wonder Cheese & Onion, Salt & Vinegar and Chip Shop Curry to the PMP range, as well as the introduction of its new Mega Rings, coming in Onion Rings and Spicy Rings variants.

And the most recent of these launches is Golden Wonder Saucers, new 3D lattice saucer-shaped crisps coming in Barbecue and Prawn Cocktail flavours.

This also marks the first time the prawn cocktail flavour has made an appearance in the £1 PMP range for Golden Wonder, offering further variety for consumers in 2024.

Matt Smith, marketing director at Golden Wonder, said: “Golden Wonder has always stood for great taste and great value – and we are committed to putting consumers and retailers first.

“Value for money is now the third most important reason for snacks purchase – after flavour and quality – with over 90% agreeing that value for money remains important.

“PMPs are an excellent way to demonstrate great consumer value while delivering excellent retailer margins. And our recent research has shown that £1 is a crucial price point to both.

“The £1 PMPs are a must-stock! We know that 64% of consumers are willing to switch brands for a lower price. For over 75 years, Golden Wonder has been a household favourite – delivering fully flavoured, great value snacks – so don’t miss out on your share of the profits, stock up Golden Wonder’s £1 PMP range now.”