The seasonal premium
PREMIUMISATION is the big word on the lips of many a spirits company, at present. In a time of economic challenges many consumers change...
Walkers kicks off a new football promotion with UEFA
Walkers has continued its support of the UEFA Champions League with the announcement of its new on-pack promotion across Walkers Max packs.
Time to top up?
FOOD group Addo has launched new Sweet Chilli Topped Mini Pork Pies as part of its Pork Farms Topped Pies range.
The firm says recent...
Cadbury launches ‘Made to Share’ limited edition bars
Cadbury has unveiled a new limited edition pack design for its Dairy Milk tablet bars with the aim to encourage more sharing moments amongst consumers.
Driving up interest in kids’ water
DANONE waters is aiming to increase bottled water consumption among kids through its Volvic Kids partnership with Disney, which the firm reckons should help...
Nanna Tate aims to cut out the faff with Chilled range
Premium potato brand Nanna Tate has unveiled its new range of chilled meal options in time for National Chip Week with a new Loaded Chips recipe.
Popping off
POPCORN is now the fastest growing sub-category within crisps, nuts and snacks, growing 34% year on year, according to IRI. Butterkist is looking to...
Cîroc Vodka unveils new Colada cocktail can
Premium vodka range expands on flavoured range
PREMIUM French vodka brand Cîroc has grown its portfolio of flavoured vodka drinks with its new ready-to-drink (RTD)...
A special approach to Easter sales
REPORTING that it doubled sales during Easter this year, Ferrero is bringing back its Thorntons Dessert Eggs range for 2017.
The Lemon Meringue, Pecan Pie...
Kerrygold butter grows range with Spreadable butter
Ornua Foods is set to offer a more convenient option for fans of the Kerrygold butter brand with the launch of its new Kerrygold Spreadable tub.
Packaging to shout about
Hovis shouts about award win with packaging update
QUALITY is the cornerstone of the latest packaging revamp for Hovis Soft White 800g, with the updated...
Young’s expands Chip Shop range with Extra Large Haddock fillets
Frozen fish brand Young's has expanded on its Chip Shop range of products with the introduction of its new Extra Large Haddock fish fillets.
Health on a roll
While wrapped white bread continues to decline, wholemeal and seeded loaves have seen sales increase. And brands continue to grab a bigger share in...
White Claw unveils new Tequila Smash brand
Hard seltzer brand White Claw has unveiled its latest brand launch with its new Tequila Smash RTD cans, marking a new first for the brand.
Charity beer gets a big listing
Brewgooder expands its Asda footprint bringing more wells to Malawi
ONE of the first suppliers to take part in Asda’s social enterprise supplier academy has...
pladis unveils new retailer platform Better Biscuits
Global snacking firm pladis has relaunched its retailer support platform Better Biscuits to help empower store owners to drive up sales.
