SWEDISH cider brand Kopparberg, is making its Raspberry flavour a permanent member of its product portfolio, in response to requests from fans on Facebook and Twitter. The flavour will initially be available in Asda.
Described as having tart, fresh berry flavours and hints of mint, Kopparberg Raspberry has proved successful as a hot-weather special-edition flavour in recent years.
Brand manager, Jodie Alliss, said: “Raspberry has been a popular variant in the on-trade for the last few summers and we’ve received positive consumer feedback.
“We’re very selective about the variants we add to our range, but such was the demand for Raspberry that we ramped up production for 2014 straight away. We’ve got it ready in time for spring so drinkers can pour it over chunks of ice to enjoy as the weather improves.”
The RRP for a 500ml bottle is £2.25. A four-pack of 330ml bottles is £6.09.