Power to wipe up

The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager for household cleaning at Unilever Andrea Sapunaru.


And she said the wipes, available in Original and Citrus Fresh varieties, are designed to provide unbeatable results.

Each pack contains 30 wipes with anti-bacterial properties displayed on the label.

Sapunaru said the wipes segment of the household cleaning category is worth £4.2m a year.