Slabs lead to sales success
Chocolate brand Thorntons has expanded its already extensive portfolio into a new format with the launch of a range of four premium tablets.
Not hanging for very long
Shoppers snapping up bagged confectionery at a rapid rate
Galaxy re-brand hits screens
Mars Wrigley UK will be making its way onto TV screens this year with a new advertising campaign for its Galaxy brand
Communicating value
Mondelez is hoping it can provide benefits to both retailers and shoppers with the launch of a new price-marked pack running across some of its top selling Cadbury lines.
Refresh for gift lines
WHETHER it’s a birthday celebration or a simple thank you, Mondelez reckons there’s scope to say it with chocolate – and it has revamped its Cadbury Card range accordingly.
Baking for indulgence with Rich’s
John Want, sales, marketing and R&D director at Rich’s, explaines that even with prices on the rise, consumers will still pay out more for the treats that they’re looking for.
Perfetti Van Melle is building up the sweet options
Perfetti Van Melle aims to help convenience retailers grab consumers attention in store to help drive impulse sales for confectionery.
Bliss scores first supermarket listing
Scottish snack brand Bliss has celebrated its first supermarket listing for its Crispy Mallow Bars with appearances from its mascot across Scotland.
Mentos doubles on gum in new packs
Perfetti Van Melle has launched a new Duo Pack format across Mentos Gum, aiming to drive up sales of the brand further here in the UK.
Skittles get the Wonka treatment
SKITTLES, Wrigley’s chewy fruit confectionery brand, has a new variety with a bit of Willy Wonka about it. Skittles Confused are designed to keep...
Bonds bags more
Confectionery supplier says product developments bring impulse benefits
FORECOURT stores will become ever more important to fuel retailers as margins on fuel itself become tighter....
Brands across the water
A sweet taste of America is becoming increasingly popular on this side of the Atlantic according to Eurofood Brands, the distributor of the Hershey’s...
Put your best foot forward
Ramp up sales with eye catching displays
THERE are plenty of places in store where retailers can boost basket values, but in terms of impulse...
Quality counts
As consumers try to cut back on sugar, chocolate products with premium credentials or offering a variety of flavours and textures are gaining ground.
Get a share of sharing trend
SHARING and treating occasions have people reaching for treat bags and pouches more often these days
Fresh new campaign
Smint has been back on the small screen with a new advertising campaign
