SUITABILITY for sharing among families and and friends on nights in at home and value for money have become two big factors for consumers shopping for treats.
Mars has responded with the introduction of Variety Mix Minis.
A spokesperson said: “Made with sharing in mind, the Variety Mix Minis pack is ideal for the big night in with a selection of mini Snickers, Bounty and Mars bars in one convenient, freezer-friendly box.”
Variety Mix Minis won the Product of The Year award in the dessert category for 2015 in a survey of 10,175 people by research firm TNS.
• AG Barr is promoting its Irn-Bru ice cream lollies with an online campaign.
Head of marketing Adrian Troy said: “Irn-Bru is currently the UK’s number-one digital brand and we will create massive online awareness and demand using the cheeky, maverick attitude for which Irn-Bru is well-loved.”
The ice lollies are available as single 100ml lollies with an RRP of £1.19, and in multipacks of three.
AG Barr has also created ice lines based on its Rubicon juice range.
The frozen Rubicon range includes Mango Ice Cream Swirl and Mango Fruit Exotics in 750ml tubs price marked at £2.99.