American inspiration for dessert push

CUSTARD brand Ambrosia has taken to the freezer for its latest product.

Ambrosia Chocolate copyThe long-established brand has entered the ice cream market for the first time with the launch of Ambrosia Frozen Custard.

Available in Vanilla, Vanilla with Strawberry Marble, Vanilla with Chocolate Swirl and Vanilla with Chunky Fudge flavours, the 850ml sharing tubs come with an RRP of £3.75.

Brand director, Ambrosia at Premier Foods Grace Liljemark said: “Frozen custard has been popular in the US for almost a century.

“Given the overwhelmingly positive consumer response we’ve had for the product, teamed with the consumer love for Ambrosia, we are very optimistic about this new extension.

“We have a great opportunity to build on Ambrosia’s heritage and popularity.”