Pie manufacturer Holland’s reckons it has plugged a gap in the market with the introduction of its Savoury Creamy Chicken Puddings.
Frozen within hours of being made and microwavable from frozen in five minutes, the pies feature British chicken cooked in a creamy sauce and seasoned with pepper, parsley and thyme.
Holland’s claims the new line will add category sales in frozen savoury puddings.
Sales and marketing director Bill Smith-Coats said: “Chicken is the number one flavour in the individual frozen pie category with 40% of sales and there is definitely a gap for a pudding equivalent.”
He said Holland’s frozen products sales are showing double-digit growth, driven by launches of innovative new products that are made with high-quality ingredients.