Pizza and confectionery lead the field in a year when frozen food sales value holds
LAST year was another year of growth for frozen food, the British Frozen Food Federation has reported.
Quoting statistics from Kantar Worldpanel the federation says frozen confectionery saw sales increases of 6.4% in the 52 weeks to 6 December 2015, ready meals were up by 2.1% and frozen pizza saw a 1.8% rise in value.
BFFF chief executive Brian Young said: “The three categories leading the way for the frozen food retail sector highlights the trend of consumers seeking convenient, easy-to-cook food and has helped maintain frozen food’s overall retail value of £5.8bn.
“Convenience shows no signs of going away and by producing innovative products which tap into this, the frozen food industry could reap significant rewards.”
• Dr Oetker is to give away 2,000 pizzas on Facebook as part of its promotional activity this year.
And in a sampling campaign at train stations the brand will give away 70,000 pizzas.
Head of marketing Jan McKee said: “With confidence in the quality of our pizza, we expect the campaign to boost frequency and penetration.”
• According to Daloon Foods the frozen vegetarian product market is growing ahead of the overall frozen food market.
Managing director Geoff Burgess said: “Data from Kantar Worldpanel shows retail sales of frozen food products have small growth of 0.39%.
“However, frozen vegetarian products grew by 12% in value in the year to August 2015,” he said.