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Home Authors Posts by Callum McDade

Callum McDade

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Pack shot of Madrí Excepcional Zero 440ml can with a four pack.

Madrí Excepcional 0.0% unveils new canned format

19 March 2026
Pack shots of Echo Falls Blue Raspberry wine.

Echo Falls pours out new Blue Raspberry wine

19 March 2026
A bottle and outer box of Smokehead whisky stand on a table.

Smokehead capitalises on barbecue season with new campaign

18 March 2026
Campaign image for the Association of Convenience Store's Decline'09 campaign.

ACS kicks off campaign on Generational Tobacco Ban

18 March 2026
Pack shots of two litre Diet Coke bottle, Diet Coke 500ml bottle and 330ml Diet Coke cans with the Devil Wears Prada 2 on-pack promotion.

Diet Coke debuts new Devil Wears Prada 2 design

18 March 2026
Pack shots of Jacob's Cheeselets and Jacob's Crinklys Big consisting of Cheeselets Intensely Cheesy, Intensely Cheese & Onion, Crinklys Big Salt & Vinegar, Crinklys Big Prawn Cocktail and Crinklys Big Cheese & Onion.

Jacob’s grows snacking with Cheeselets and Crinklys Big

17 March 2026
Bottles of Nescafé Espresso Concentrated Mocha and Decaf variants are stacked up on pastel coloured boxes with an iced coffee serve next to them.

Nescafé expands Espresso Concentrated range with Mocha and Decaf

17 March 2026
Pots of Graham's The Family Dairy's Cottage Cheese with Fruit Layers have been stacked up in a pyramid formation against a grey background.

Graham’s introduces new Cottage Cheese with Fruit Layers

17 March 2026
Pack shots of Lucozade Energy Grafruitti.

Lucozade brings back Grafruitti flavour to the shelves

17 March 2026
A man with his hood up walks through a store with a menacing look.

One in five Scots report witnessing shop staff abuse

17 March 2026
Pack shots of Cadbury &More 2026 rebrand including Cadbury &More Biscoff, &More Caramel Nut Crunch and &More Nutty Praline Crisp.

Cadbury &More debuts new Biscoff flavour and rebrand

16 March 2026
Pack shots of Irn-Bru Ice Cream 330ml cans and 500ml bottles.

Irn-Bru Ice Cream flavour returns to store shelves

16 March 2026
A group of people stand in front of a billboard featuring the 2026 Pepsi Max campaign whilst holding cans of Pepsi Max.

Pepsi Max launches multi-channel campaign

16 March 2026
A group of people are partying at Wembley Stadium in London holding cans of Jack Daniel's & Coca-Cola.

CCEP rolls out first on-pack promo for Jack Daniel’s & Coca-Cola

16 March 2026
Bottles of Tomatin featuring the 2026 redesign with whisky casks behind the bottles.

Tomatin showcases striking new packaging

16 March 2026
Pack shots of Lipton Tropical Iced Tea bottles.

Lipton brings in the sun with Tropical Ice Tea drink

13 March 2026
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Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.

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2026 Scottish Grocer Awards entries are now open!

Finsbury Popover 6th July-12th July

Hello Kitty Cake Finsbury

KitKat Drive More Sales

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