Mars Wrigley sets out its stall for the Christmas season
CONFECTIONERY giant Mars Wrigley has unveiled its new launches for the Christmas season with the roll out of three new products.
Mars said the new range has been designed to broaden consumer appeal across the festive trading period by targeting specific shopping opportunities including early shoppers as well as the popularity of white chocolate options.
To tap into the early festive window, Mars has introduced the new Crispy M&M’s Mini Santas packs. A new addition to the Mini Santas range, each bag features small crispy, creamy Santa-shaped chocolates ideal for sharing out among loved ones throughout the early start of the season.
For gifting opportunities closer to the big day, Mars has also rolled out a new variant to its selection box range with the new Snickers & Friends Selection Box. Each pack offers consumers a Snickers, Twix, Mars and Snickers Creamy Duo bars and marks the first Snickers-led gifting proposition to target consumers who are fans of the brand.
This launch will be a key player during December, said Mars, as shoppers turn more to tubs, boxed chocolate and larger sharing formats during the month for gatherings with friends and families or for gifting options.
And to complement this demand, there is the new White Maltesers Box variant. Set to capture the attention for white chocolate consumers, the new launch strengthens Maltesers Box position in the overall category.
Steve Waters, seasonal senior brand manager at Mars Wrigley, said: “Christmas remains a calendar highlight for many, and consumers will invest in creating memorable occasions. Our launches have been designed to add excitement to the fixture, combining affordable indulgence with trusted flavours and formats to meet the needs of today’s value-conscious shoppers.
“All three launches will be backed with dedicated displays from early in the season, not just the final fortnight, for easy discovery and to inspire purchase.”
