Monster brings fresh energy to the sector with Blue Flash
ENERGY drinks brand Monster Energy has unveiled its new flavour for the UK market with the launch of Nitro Blue Flash.
The new energy drink blends together the Monster Energy blend with a light blueberry flavour to tap into the ongoing demand for the fruit flavour.
Rolling out nationwide from August, Monster Nitro Blue Flash will be available in 500ml single cans and feature the brand’s signature striking claw design set against an electrifying blue background to help deliver maximum stand-out across shelves.
To help bring more attention to the launch, convenience retailers can also request Monster Energy Nitro Blue Flash POS materials and download digital assets from MyCCEP.com to drive awareness of the new variant across in-store and online.
This marks the latest addition to the Monster Energy Nitro range which hit shelves in the UK in August 2024 and follows on from the brand’s latest flavour development with Monster Ultra Vice Guava.
Rob Yeomans, VP for commercial development at parent firm Coca-Cola Europacific Partners, said: “Flavour innovation continues to be a major driver of growth in energy drinks, and Monster remains at the forefront of that momentum. Nitro Blue Flash gives retailers another exciting way to keep shoppers engaged with the category, building on the success of our Nitro range and the wider Monster Additions portfolio.
“With a bold new flavour and eye-catching design, Nitro Blue Flash is designed to drive trial, encourage repeat purchase and help retailers maximise sales from one of the fastest-growing areas of soft drinks. Following the success of Monster Nitro Cosmic Peach, we’re confident this latest addition will keep shoppers coming back for more.”
