Mentos goes Mini with new sharing bag format
CONFECTIONERY brand Mentos has entered into the treat size format with the launch of its new individually wrapped Mini Mentos packs.
Packed into the one sharing bag, the new sweets feature mini sized tubes of Mentos rolls across four flavours in Strawberry, Green Apple, Orange and Lemon.
Each bag contains 18 of the individually wrapped mini rolls and has been designed to tap into the consumer demand for seasonal sharing confectionery as well as portion-controlled sweets.
All the variants are suitable for vegans to provide retailers with more inclusive confectionery options that can cater to a broad range of consumers across the category.
Further to this, parent firm Perfetti van Melle (PVM) has also highlighted the various shopping missions the sharing packs can appeal to, from on-the-go snacking or social nights with friends, to more seasonal occasions such as Halloween for trick-or-treaters.
Each 214g pack of Mini Mentos comes with an RRP of £2.75. This also marks the latest piece of NPD from the Mentos brand following on from the roll out of the Experimentos variant which hit shelves in early July.
Sarah du Plessis, senior brand manager at PVM, said: “Mini Mentos marks the brand’s first entry into the ‘treat size’ market in the UK, reflecting the growing consumer appetite for products that suit sharing occasions without compromising on portion control.
“This new miniature format allows us to engage shoppers with something that’s both fun and convenient – perfect for everything from everyday sharing to seasonal events. Combined with our four best-loved flavours and vegan recipe, we’re confident Mini Mentos will help retailers capture incremental sales within the ‘treat size’ sharing segment.”
