Kellogg’s matches support for children across Scotland
CEREAL giant Kellogg’s has teamed up with STV’s Children Appeal for the fourth year running with a pledge to match donations to the TV station’s Big Scottish Breakfast initiative.
Set to return to schools, workplaces and nurseries across September, the Big Scottish Breakfast will help to raise funds for school breakfast clubs across the country and tackle child hunger to ensure no little ones start the day off without a nutritional meal.
As part of the initiative, STV presenter Sean Batty has teamed up with kids at the Pied Piper Nursery in Glasgow to help launch the 2026 campaign. The nursery, which is a regular supporter of the campaign, invited Sean for breakfast with a boogie to help kickstart the fundraising.
Batty said: “That was the best morning I’ve had in a long time, despite one of my new pals threatening to put a watermelon on my head! The Big Scottish Breakfast is the perfect opportunity to support children that need it most across Scotland and I encourage everyone to get involved. Big or small, these events are lots of fun, they bring people together and the money raised makes a real difference.”
Every penny that is raised through the Big Scottish Breakfast will go directly to supporting local schools’ breakfast clubs and Kellogg’s has pledged to match every £1 raised up to a total of £50,000.
The campaign encourages people to set aside some time during September to host a shared breakfast event with friends, family, colleagues or classmates to help raise funds for the STV Children’s Appeal.
Andrew Ridge, social impact manager at Kellogg’s, said: “We’re proud to be supporting the Big Scottish Breakfast for a fourth year, matching each £1 donation to help support even more breakfast clubs across Scotland.
“For nearly 30 years, Kellogg’s has supported school breakfast clubs up and down the country and teachers tell us that being hungry can have a massive effect on pupils, from their performance and behaviour, and even overall attendance.
“Supporting school breakfast clubs is vital to ensure children affected by poverty can access a filling meal and head into the classroom ready to learn.”
