Exclusive Starbucks listing for Spar UK locations
SYMBOL chain Spar UK has secured an exclusive listing for the Starbucks Pumpkin Spice Frappuccino 250ml bottle, giving its retailers a head start on the autumnal favourite.
The new chilled coffee will be available across Spar stores until 19 August as an exclusive to the retail chain with a promotional launch price of £1.25 per bottle.
The new Starbucks Pumpkin Spice Frappuccino drink features a reimagining of the autumn favourite and has been available, for the first time, in a ready-to-drink (RTD) chilled coffee format. The limited edition release delivers on the flavour’s comforting and authentic pumpkin spice flavour with the convenience of an RTD format.
The chilled RTD has been brought to the market through Red Star and Arla Foods across the UK and will hold an RRP of £2.20 per bottle outside of the Spar promotional period.
The launch also makes up part of Spar’s ongoing exclusive launches for the stores and follows on from the symbol’s exclusive run of the Lindt Lindor Pistachio chocolate bars.
Miles Keeling, trading manager at Spar UK, said: “Spar is immensely proud of our partnership with Red Star and Arla Foods. In securing this convenience exclusive together, we are offering our customers a unique experience at Spar with a beloved flavour profile, Pumpkin Spice. We are delighted to offer our retailers and national accounts this unique opportunity to drive footfall and shopper spend with this fantastic addition to our range.”
Charlotta Oldham, marketing director Europe, Middle East and Asia at Starbucks, said: “Pumpkin spice has become a cultural moment that signals the start of a new season for so many people, and nothing says Starbucks more than the iconic Frappuccino.
“With our Starbucks Pumpkin Spice Frappuccino, we’re bringing that unmistakable coffee experience into our ready-to-drink range in a way that’s both delicious and unmistakably Starbucks. This limited-edition launch captures everything fans love about pumpkin spice – comforting, nostalgic and full of flavour – all blended into our iconic Frappuccino.”
