Tap into family shops with GoGo Squeez promo
FRUIT snacks brand GoGo Squeez is set to tap into the back-to-school opportunity with the launch of its new on-pack promotion with Disney Pixar’s Toy Story 5.
Rolling out from 17 August, the limited edition promotional packs feature characters from the animated movie franchise across the five core GoGo Squeez 360g Kids Fruit Snacks multipacks consisting of Apple Strawberry, Apple Mango, Multifruit, Apple and Apple & Berries. Each pack comes with an RRP of £2.55.
The promotion is designed to maximise standout on shelf, says GoGo Squeez, with the vibrant promotional packaging set to capture shopper attention whilst also providing extra excitement to the fixture for families during the busy back-to-school period.
As part of the promotion, shoppers who purchase the packs will have the chance to enter a nationwide competition to win the “ultimate Disney and Pixar Toy Story-inspired family adventure in London. In addition to this, there are 1,000 instant-win Toy Story merchandise prizes to be won.
The grand prize will see two adults and two children win a two-night stay in a London hotel with a private guided tour of London’s world-famous toy stores complete with a £100 gift card, a sci-fi themed afternoon tea, dinner at a family-friendly pizza restaurant and an exclusive Toy Story merchandise bundle.
The campaign forms part of GoGo Squeez’s ongoing annual Disney licensing partnership, alongside nationwide consumer PR and social media activity, the campaign will be amplified through in-store POS across Tesco, Sainsbury’s and Morrisons.
Oliver Richmond, marketing manager at GoGo Squeez, said: “Back to school is one of the biggest sales opportunities of the year for GoGo squeeZ, making it the perfect time to once again partner with Disney and Pixar to bring the much-loved Toy Story characters to families across the UK.
“Our vibrant limited-edition packs have been designed to create real standout on shelf while combining the healthy snack convenience and great taste parents know and love with an exciting promotional mechanic that adds extra fun to everyday snacking.
“With this campaign spanning shopper marketing, consumer PR, social media and experiential sampling, we’re looking forward to helping retailers drive standout sales while giving families the chance to make unforgettable memories together.”
