Preparing in advance of Christmas countdown
CONFECTIONERY wholesaler World of Sweets has set out its stall for the Christmas season with a tranche of festive goodies for shoppers to find under the tree.
For 2026, the firm has brought in a fresh range of bagged confectionery, novelty licensed products as well as more premium gifting options spanning across £1 and £1.25 price points.
Under the Candy Realms brand, World of Sweets has introduced the new Jelly Candy Canes, offering five festive cane-shaped sweets in a 170g pack for an RRP of £1. Meanwhile, the Christmas Candy Lollies provide five festive lollies for £1. There is also a more budget-friendly Festive Gummy Pops at 50p each to provide an accessible stocking filler for families.
And for a more interactive option this season, Candy Realms has also introduced the new Christmas Gummies pack which comes in an interactive hanging Christmas tree with six individually wrapped baubles with gummy treats inside.
For the Bonds of London range, World of Sweets has introduced the Bonds Choco Stars pack which combines white and chocolate stars that are topped with small candy pieces at £1 per pack. Alongside this, there is also the Bonds Festive Mallows which feature vanilla-flavorued snowmen and Christmas tree marshmallows both at £1.25 RRP.
And to help bring in an extra touch of novelty for families with younger children, there is the new options from the Elves’ Behavin’ Badly range. As part of this, there is the new 5D Peelable Christmas Gummies pack that all feature a hidden character inside them, with the new Reindeer Poop Prank Bag which contains cola-flavoured jelly beans at an RRP of £1.
The Tongue Painters Bag has also received a new sweet and sour mix for 2026, combining together flavours of blackberry, raspberry, lemon and orange with its tongue-painting prank factor.
Though it’s not just kids that benefit from the new ranges from World of Sweets as there are also options for more adult shoppers.
Firstly, is the new range inspired by BBC’s The Traitors, which was revealed by the wholesaler earlier this year, providing a distinct stocking filler opportunity to help tie in with the new season which typically starts in the new year.
The range includes The Traitors Chews, Jelly Bean Game, Chocolate Coins and Shield Medallions, combining recongnisable elements from the popular TV show with the confectionery category.
And finally, there is the more premium end of Christmas gifting with options from the Anthon Berg brand. The range has returned with refreshed packaging and pack sizes for 2026 across its Chocolate Liqueurs, Chocolate Cocktails and premium Single Malt Collection, with RRPs spanning across £5.49 to £18.99.
Kathryn Hague, group head of marketing at World of Sweets, said: “Seasonal confectionery gives retailers a real opportunity to bring newness and theatre into store. Shoppers still want great value, but Christmas is also an occasion when fun, novelty and gifting become much more important.
“For 2026 we have built a broad range covering everything from £1 bags and low-cost stocking fillers through to interactive confectionery, licensed products and premium gifting, giving retailers plenty of ways to maximise the seasonal opportunity.”
