Pack in a treat from Party Rings this Halloween
BISCUITS producer Fox’s Burton’s Companies (FBC) has brought back its spooky seasonal variant for its Party Rings brand in time for Halloween.
Party Rings Trick or Treat Minis have landed back on shelves in time for the season for a limited time. Each pack features a range of bite-sized biscuits inside in fun Halloween-inspired shapes and seasonal icing designs on the top. The shapes of the biscuits include bats, cats and pumpkins.
FBC has said that the return is expected to resonate strongly with consumers following on from the variant’s success in 2025. According to data from Worldpanel by Numerator, the variant helped to bring over 200,000 new shoppers into the brand and delivered more than £650,000 in incremental sales to the category within the space of eight weeks.
The product will be stocked across the Tesco group, including Booker, Sainsbury’s, Asda and Farmfoods stores with an RRP of £2.10 for a ten-pack of mini bags.
Jo Harwood, chief sales and trade marketing officer at FBC, said: “Halloween has turned from a one-day event into a six-to-eight-week trading opportunity in recent years. Shoppers embrace the occasion earlier and looking for affordable, fun ways to get into the spooky spirit, giving retailers an extended selling window.Â
“We saw the appetite for Party Rings Trick or Treat Minis first-hand last year, so we’re excited to be bringing them back for 2026. With a proven track record of driving incremental sales and recruiting new shoppers, they’re a must-stock for retailers looking to maximise sales throughout spooky season.”
