Driving up sales with new Booker NPD Guide
WHOLESALER Booker has rolled out its new Autumn 2026 New Product Development (NPD) Guide to help support convenience retailers throughout the final months of the year.
The new guide showcases more than 160 new lines, including eight Booker Group exclusives and 11 first-to-market products and covers a range of different categories including impulse, grocery, alcohol and fresh produce.
Among these exclusives includes the new Kinder Crispy Multipack, McVitie’s Digestives Mint Club, Fox’s Chocolatey Indulgent Creams Matcha, Thatcher’s Apple & Blackcurrant and new Mentos flavours. Additionally, there will be some first-to-market launches including Reese’s Caramel Bar, Red Bull Glacier four-pack and Mountain Dew Pitch Black.
Booker has also highlighted the latest products and trends to help retailers to respond to changing shopper habits as we move into the autumn months and reflects the ongoing demand for value, convenience and innovation to help drive up footfall and increase basket spend throughout these key months.
Halloween remains a key focus as part of the programme, with Booker supporting retailers across its Premier, Londis, Budgens and Family Shopper symbol groups with value-led promotions, seasonal ranges and dedicated POS materials to help drive up sales and bring customers to their stores.
The Autumn 2026 NPD Gudie will be available to all Booker symbol group retailers, with printed copies launching alongside POS kits during the week commencing 23 September. The guide will also be available online from early September.
Martyn Parkinson, retail sales director at Booker, said: “Our Autumn 2026 NPD Guide is packed with exciting new products to help retailers make the most of the season’s biggest opportunities.
“From Halloween favourites and innovative confectionery to premium drinks, fresh products and convenient meal solutions, we’ve brought together a fantastic range of exclusive and first-to-market products to help retailers excite shoppers, drive footfall and maximise sales this season.”
