Snacking on-the-go with new launch from Flipz
SNACKS brand Flipz has expanded its range into the food-to-go segment with the launch of its new 39g snacking pack.
The new single serve pack aims to recruit new shoppers to the brand, says parent firm pladis, by tapping into the popular on-the-go segment and offer something fresh for current fans of the brand.
Russell Smith, marketing manager at pladis UK&I, said: “Popular with snacking consumers seeking inspiration, Flipz Milk Chocolate is our best-selling flavour, growing at 22% retail sales value.
“It performs particularly well in Impulse, which is why we’re launching these On-the-Go packs for shoppers looking for a portion-controlled snack to eat while out and about.”
The new Flipz Milk Chocolate 39g single pack comes with an RRP of 95p and will roll out across the convenience and wholesale channels from September.
In addition to the brand’s new format launch, Flipz has also brought back its popular ‘Grab a Grand’ on-pack promotion for the fourth year in a row.
Running from 1 September to 30 November, the returning promotion offers shoppers the chance to win £1,000 each weeks throughout the 12 weeks that the campaign will run for.
The promotion will run across 80g (£1.65 RRP) and 90g (£2.20 RRP) formats of the Flipz range in Milk Chocolate, Salted Caramel, Cinnamon Bun and Peanut Butter variants.
Retailers will be able to get in on the fun with the promotion as well as pladis has provided store owners with a suite of POS materials and in-store displays.
Speaking on the promotion, Smith said: “We’re delighted to offer shoppers the opportunity to win £1,000 each week for the 12 weeks of the promotion.
“They simply Buy, Scan and Enter. Entering also gives consumers the opportunity to sign up to our database to receive our latest news by email.
“Last year the campaign period delivered 40,000 email sign-ups, as well an increase in penetration and number of buyers.”
