Fini builds nostalgic appeal with Tubes range
CONFECTIONERY firm Fini has expanded on its core Tubes range with the addition of two new flavour variants to the line-up.
Rolling out to the core range, Fini has introduced the new Cotton Candy Tubes and Sour Blue Raspberry Tubes in a bid to tap into shopper demand for familiar confectionery flavours with a bold and playful twist.
The Fini Cotton Candy Tubes provides shoppers with the classic fairground flavour with a mix of Cotton Candy and Apple, complete with a unique design and texture for the Tubes range.
Meanwhile, the Blue Raspberry Sour Tubes pair a bold fruity taste with a sensory appeal from the sour confectionery, tapping into the demand from consumers.
Both come in 140g packs with a price on pack of £1.25 to help communicate value to shoppers and drive up impulse sale opportunities. Additionally, the packs come in clip strip formats as well offering retailers more flexible merchandising opportunities.
The launches come as Fini continues to build up momentum across the UK confectionery market. New Circana data has found that Fini was one of the fastest growing confectionery brands across the UK during the 52 weeks to 15 April and also delivered 30% overall category growth to the segment.
Steven Greaves, managing director UK and Ireland at Fini, said: “Cotton Candy and Sour Blue Raspberry Tubes respond to two distinct confectionery trends, combining nostalgic flavour cues and more intense taste experiences with the playful designs and visual appeal for which Fini is known.
“For retailers, the launches pair creativity with clear commercial potential, delivering strong shelf standout and a £1.25 value cue. With our Tubes range already rotating up to twice as fast as competitorsin some channels, they offer retailers a compelling way to bring excitement to the fixture while driving impulse sales.”
