BARR is walking through the air once again this Christmas with the return of its Snowman character to Irn-Bru packs.
Featuring across the Irn-Bru range on festive packs and multipacks, the Snowman will also be making its return to TV screens again this year, with further support across digital and social channels.
Adrian Troy, marketing director at Barr Soft Drinks, said: “We recommend retailers prominently display all variants of Irn-Bru regular, Sugar Free, Xtra and 1901 formats.”
